BNex Template Library

WhatsApp message templates, by industry.

Every template here is real sendable copy built on Meta’s variable syntax, labelled with the category it is normally approved under and the event that should trigger it. Steal them, adapt them, ship them — and read the category note before you change the wording.

Utility templates

Tied to a transaction the customer is already part of — an order, a booking, a shipment, a report they requested.

Marketing templates

Invites a purchase or a future appointment the customer has not asked for. Requires opt-in and carries the marketing rate.

Authentication templates

One-time passcodes and login codes. Sent only to verify the customer, never to carry anything else.

Pick your industry

Dental clinics

A dental clinic needs four templates to run on WhatsApp: appointment confirmation, appointment reminder, post-treatment follow-up, and an overdue recall. The first three are utility templates because the patient has already booked or attended; a recall that invites a check-up years later is marketing and is priced and approved as such.

Restaurants

A restaurant running orders on WhatsApp needs three utility templates — order received, order out for delivery, and reservation confirmation — plus one marketing template for a repeat-order nudge. The order templates are utility because the customer placed the order; the nudge is marketing and needs opt-in.

Salons and spas

A salon needs booking confirmation, a same-day reminder, and a rebooking prompt at the natural end of the service cycle. The first two are utility; the rebooking prompt is marketing because it invites a future appointment the client has not asked for.

Real estate

Real estate runs on speed of response: an acknowledgement within minutes, a site-visit confirmation, and a document request. All three are utility because they follow an enquiry the buyer has already made; matching new listings to an old enquiry is marketing.

E-commerce and retail

Online retail on WhatsApp needs order confirmation, dispatch with tracking, a failed-delivery attempt, and a return or replacement update — all utility templates tied to an order that exists. Abandoned-cart and win-back messages are marketing.

Logistics and delivery

Delivery operations need four utility templates — pickup confirmed, in transit with tracking, delivery attempt, and delivery confirmed — plus an address-correction template for failed drops. Each is tied to a shipment that exists, so none of them are marketing.

Clinics and diagnostics

Clinics and labs need a sample-collection confirmation, a report-ready notice that does not carry clinical results, an appointment reminder, and a follow-up prompt. All four are utility, but the report message must point to a secured portal rather than contain findings.

Gyms and fitness

A gym needs class booking confirmation, a session reminder, a trial follow-up within a day, and a membership renewal notice — the first three are utility, the renewal notice is marketing because it invites a new purchase.

Veterinary clinics

A veterinary clinic needs about six templates to run on WhatsApp. Appointment confirmation, vaccination reminders, post-surgery follow-up, test results ready, prescription refill due and a yearly health recall cover the pet's whole timeline; five are utility because the owner already booked or the animal is under treatment, and the yearly recall is marketing because it invites a visit nobody asked for.

Pharmacies

A pharmacy running orders on WhatsApp needs five utility templates and one marketing template. Prescription received, order ready for collection, refill due, out for delivery and a stock substitution notice are utility because they continue a transaction the customer already started; a seasonal health offer is marketing and needs opt-in.

Physiotherapy clinics

A physiotherapy clinic needs five utility templates and one marketing template. Appointment confirmation, session reminders, home exercise plans, missed-session follow-ups and progress check-ins are utility because they belong to a course of treatment the patient is already in; an offer for a new assessment package is marketing.

Dermatology clinics

A dermatology clinic needs five utility templates and one marketing template. Appointment confirmation, pre-treatment preparation, aftercare follow-up, patch-test results and a treatment-plan follow-up are utility because they attach to a consultation already under way; a seasonal skin-check offer is marketing.

Eye clinics and opticians

An eye clinic or optician needs five utility templates and one marketing template. Appointment confirmation, a test reminder, glasses or contact lenses ready, and a post-exam care note are utility because the customer booked or attended; an annual eye-test recall invites a visit nobody asked for and is marketing.

Fertility and IVF clinics

A fertility clinic needs five utility templates and one marketing template. Appointment confirmation, cycle-scan reminders, medication instructions, results ready and a next-step notice are utility because they follow a treatment cycle the patient is already in; an open information session is marketing.

Dental laboratories

A dental laboratory messaging its practice customers needs five utility templates and one marketing template. Case received, work in progress, case ready, delivery dispatched and a remake query are utility because they track a case the practice already sent; a new material or service announcement is marketing.

Blood banks and diagnostics

A blood bank or diagnostic centre needs five utility templates and one marketing template. Appointment confirmation, home collection details, preparation instructions, sample received and reports ready are utility because the patient booked the test; a donation camp invite is marketing because the patient did not ask for it.

Home nursing and elder care

A home nursing or elder care agency needs five utility templates and one marketing template. Visit confirmation, caregiver on the way, visit summary, medication reminder and a caregiver-change notice are utility because they follow a care plan a family already agreed to; a health-check offer is marketing.

Pet grooming and boarding

A pet groomer or boarding business needs five utility templates and one marketing template. Booking confirmation, drop-off reminder, pet ready for pickup, boarding updates and a vaccination-requirements reminder are utility because the owner already booked; a seasonal grooming offer is marketing.

Coaching institutes

A coaching institute needs five utility templates and one marketing template. Enrolment confirmation, class reminders, test results, fee-due reminders and missed-class follow-ups are utility because they relate to a course the student is enrolled in; a free demo class invite is marketing when it targets people who have not joined.

Driving schools

A driving school needs five utility templates and one marketing template. Lesson confirmation, lesson reminders, instructor-on-the-way, test-date confirmation and progress feedback are utility because they relate to lessons the learner already booked; a new-batch offer is marketing.

Colleges and universities

A college or university needs five utility templates and one marketing template. Application received, admission offer, missing-document request, fee-due reminder and orientation details are utility because they concern an application or enrolment already in progress; a campus open-day invite is marketing.

Study-abroad consultants

A study-abroad consultancy needs five utility templates and one marketing template. Consultation confirmation, document checklist, application submitted, offer received and a visa-step reminder are utility because they track a case the student already opened; an intake-deadline nudge is marketing when it targets undecided leads.

Tuition centres

A tuition centre needs five utility templates and one marketing template. Class confirmation, class reminders, homework reminders, progress reports and fee-due reminders are utility because they relate to classes the student is enrolled in; a holiday revision-class offer is marketing.

Hotels and resorts

Hotels and resorts need roughly 11 to 12 WhatsApp templates, and almost all of them are utility: booking confirmations, check-in and arrival details, folio and payment updates and post-stay receipts all sit inside a stay the guest already booked. Marketing is limited to upgrade or seasonal-package offers sent to past guests who opted in.

Tour operators and travel agencies

Tour operators and travel agencies need about 10 to 11 templates, and nearly all are utility: booking confirmations, itineraries and pickup times, payment reminders and ticket or voucher delivery attach to a trip the traveller has already booked. A single marketing template covers add-on tours or a repeat-trip offer to past travellers.

Visa and immigration consultants

Visa and immigration consultants need around 10 templates, split between utility and marketing. Appointment confirmations, document checklists, application status updates and payment receipts are utility; a consultation offer to someone who enquired but never booked is marketing.

Car rental companies

Car rental companies need roughly 9 to 10 templates, and most are utility. Booking confirmations, pickup and key-handover instructions, extensions, return inspections and payment receipts all follow a rental the customer already made; the marketing slot goes to a longer-hire or repeat-booking offer.

Taxi and fleet operators

Taxi and fleet operators run on about 8 to 9 templates, and almost all are utility. Driver and vehicle details, ride confirmations, trip receipts and account statements all belong to a ride in progress or an account already held; marketing is a spare-capacity or off-peak offer, never a message against each trip.

Bus and intercity operators

Bus and intercity operators need around 9 templates, mostly utility: ticket confirmations, boarding point and time, seat details, delay notices and cancellation refunds all serve a journey the passenger has already booked. One marketing template covers extra routes or holiday seats to prior passengers.

Event management companies

Event management companies need about 11 templates, weighted toward utility. Registration and ticket confirmations, venue and schedule details, vendor coordination and payment receipts all serve an event a customer has already booked; marketing covers early-bird tickets or a next-event invite.

Wedding planners

Wedding planners need roughly 11 templates. Milestone confirmations, vendor timings, payment schedules and day-of logistics are utility because they track a wedding the couple has already booked; a package or off-season date offer to enquiries is the only marketing slot.

Photographers and videographers

Photographers and videographers need about 9 templates, nearly all utility: shoot confirmations, location and timing details, preview and final gallery delivery and invoice receipts all attach to a booking already made. Marketing is a mini-session or seasonal offer to past clients who opted in.

Catering services

Catering businesses need fewer templates than most would guess, around 8 to 9. Menu confirmations, headcount deadlines, delivery and setup timings and final invoices are utility tied to an event order; a seasonal menu or tasting offer to past clients is marketing.

Bakeries and cloud kitchens

Bakeries and cloud kitchens need roughly 8 templates, and nearly all are utility: order confirmations, baking and pickup times, out-for-delivery updates and payment links all sit inside an order in progress. Marketing is a new-item or weekend-special message to opted-in customers.

Grocery and kirana stores

Grocery and kirana stores need about 8 templates. Order confirmations, substitution and out-of-stock notices, delivery windows and payment confirmations are utility; a weekly offer or restock reminder to subscribed customers is marketing.

Jewellery retailers

Jewellery retailers need around 8 to 9 templates, and most are utility: order and repair confirmations, ready-for-collection notices, scheme instalment reminders and invoices all serve a purchase or plan the customer already has. Marketing covers a new-collection or festive preview to opted-in customers.

Furniture stores

Furniture stores need about 9 templates, and most are utility: order confirmations, delivery scheduling, assembly and installation and payment receipts all belong to a purchase already underway. Marketing is a sale or new-arrival message for customers who opted in.

Interior designers

Interior designers need roughly 9 templates, nearly all utility: consultation confirmations, design and quotation approvals, site-visit scheduling and payment milestones all follow a project already underway. Marketing is a package or portfolio offer to enquiries who opted in.

Plumbing & HVAC

Plumbing and HVAC contractors usually need around six core templates: four utility messages covering booking confirmation, engineer-on-the-way alerts, quote follow-up and annual service reminders, plus one marketing template for seasonal tune-up offers and one payment reminder. Utility messages handle jobs the customer has already booked; the marketing template is the only one that invites work they did not request.

Electricians

Electricians tend to run on five to six templates: four utility messages for slot confirmation, arrival notices, quote follow-up and completion notes, one marketing template for safety inspection reminders, and one optional payment nudge. Confirmations and arrival alerts are utility because the customer already booked the work.

Carpenters & Joinery

A joinery workshop typically needs six templates: four utility messages covering measurement visits, design approval, fitting dates and delivery updates, one marketing template for a seasonal furniture offer, and one handover note on caring for the finish. Design sign-off is utility because it sits inside an order the customer already placed.

Painting Contractors

Painting contractors need about six templates: four utility messages for survey bookings, colour and finish sign-off, weather delays and final walkthrough, one marketing template for an off-season refresh offer, and one payment reminder. Weather delays are utility because the customer is already mid-job.

Pest Control

Pest control operators usually work from five to six templates: four utility messages for booking, preparation instructions, follow-up visits and outcome notes, one marketing template for an annual cover plan, and one re-treatment notice. Preparation instructions are utility because the visit is already booked.

Cleaning & Housekeeping

Cleaning companies need roughly six templates: four utility messages for roster confirmations, access instructions, rescheduling and quality follow-up, one marketing template for a deep-clean add-on, and one invoice reminder. Repeat cleans run on tight rosters, so utility messages do most of the work.

Security Services

Security providers typically keep six templates: four utility messages for guard deployment, shift changes, patrol reports and incident alerts, one marketing template for a contract upgrade, and one review request. Reports and alerts are utility because they cover the site the client already pays for.

Facility Management

Facility management teams usually need six templates: four utility messages for work orders, planned maintenance notices, access requests and SLA updates, one marketing template for a service expansion, and one escalation notice. Work orders and access notices are utility because they relate to sites already under contract.

Packers & Movers

Moving companies need about six templates: four utility messages for survey bookings, packing dates, transit updates and delivery windows, one marketing template for storage or packing add-ons, and one claims acknowledgement. The customer is committed to the move, so nearly everything is utility.

Courier & Parcel

Courier and parcel operators need roughly six templates: four utility messages for pickup confirmation, delivery windows, failed attempts and address corrections, one marketing template for a bulk-shipping discount, and one proof-of-delivery note. Every delivery message maps to a parcel the recipient is expecting, so they are almost all utility.

Laundry & Dry Cleaning

Laundry and dry cleaning shops usually run six templates: four utility messages for order-ready notices, pickup slots, special-care notes and delivery updates, one marketing template for a monthly plan, and one overdue-collection nudge. Order-ready notices are utility because the customer already dropped the items in.

Printing & Signage

Print and signage shops typically need six templates: four utility messages for proof approval, print scheduling, installation slots and reprint notices, one marketing template for a rush or premium-finish upgrade, and one ready-for-collection note. Proof approval is utility because it sits inside an order already placed.

Packaging Suppliers

Packaging suppliers usually need six templates: four utility messages for quote confirmation, dispatch updates, delivery windows and back-in-stock notices, one marketing template for a repeat-order deal, and one price-change notice. Dispatch and delivery messages are utility because they cover an order already placed.

Water Suppliers

Water suppliers typically need six templates: four utility messages for delivery confirmations, route delays, empty-bottle returns and refill reminders, one marketing template for a standing-order plan, and one payment reminder. Delivery and route messages are utility because the customer already ordered.

Gas Agencies

Gas agencies usually need six templates: four utility messages for booking confirmations, delivery slots, safety checks and regulator swaps, one marketing template for a multi-cylinder offer on a new connection, and one refill reminder. Booking and delivery messages are utility because the connection is already the customer's.

Law Firms & Legal Consultants

Law firms typically need about six recurring WhatsApp templates, and five of them are utility: matter acknowledgements, hearing reminders, document requests, fee notices and consultation confirmations. The sixth is a marketing template for promoting a new practice area or a free first consultation. Utility templates cover steps a client is already inside of, so they sit outside the marketing rules.

Chartered Accountants & Tax Consultants

Accountants generally run about six WhatsApp templates, five utility and one marketing. The utility set covers document collection, filing deadlines, department notices, return confirmations and fee reminders; the marketing one announces a new service line such as advisory or incorporation work. Most of the year the practice is chasing paperwork the client is already obliged to provide.

Insurance Agencies & Brokers

An insurance agency usually needs around six templates: five utility for renewals, policy issuance, premium due, claim status and document delivery, plus one marketing template for a cross-sell or referral offer. Renewal and claim threads dominate the year, and both are already part of the customer's policy relationship.

Loan & Mortgage Brokers

A lending broker typically uses six templates, five utility and one marketing. The utility set tracks the application, chases documents, announces sanction, confirms disbursal and reminds on EMI dates; the outbound offer of a fresh loan or balance transfer is marketing. Each stage is a step the borrower has already applied for, which is what keeps these messages utility.

Chit Funds & Co-operative Societies

A chit fund or co-operative society usually runs six templates, five utility and one marketing. Utility covers the monthly contribution reminder, auction intimation, prize payout confirmation, dividend or interest credit and the general body meeting notice; the marketing slot handles enrolment of new members. Most members run on a monthly cycle they are already committed to.

HR & Recruitment Agencies

A recruitment agency usually needs six templates, five utility and one marketing. Utility covers the application acknowledgement, interview invitation, status update, offer release and joining-day details; the marketing template reaches past candidates about a role they did not apply for. Candidates already in a process generate most of the traffic.

Coworking Spaces

A coworking operator generally needs about six templates, five utility and one marketing. Utility covers desk and room booking confirmations, invoice reminders, access and WiFi details, and maintenance notices; the marketing slot promotes a new plan or a day-pass offer. Bookings and renewals are the recurring transactions members are already inside of.

Staffing & Payroll Services

A staffing and payroll provider typically uses six templates, five utility and one marketing. Utility covers payslip delivery, timesheet reminders, shift rosters, compliance or document expiry alerts and attendance confirmations; the marketing template offers additional headcount or a new service line. Deployed workers and client HR contacts drive the recurring messages.

Manufacturing & Industrial Suppliers

A manufacturer typically runs six templates, five utility and one marketing. Utility covers order acknowledgement, dispatch and tracking, production or lead-time updates, quality and inspection notes, and payment reminders; the marketing template offers surplus capacity or a new product line. Buyers already in the order cycle generate most of the volume.

Wholesale & B2B Distributors

A wholesale distributor typically needs six templates, five utility and one marketing. Utility covers order confirmation, dispatch and delivery alerts, credit or debit notes, stock-out notices and payment reminders; the marketing slot runs a scheme or a clearance offer. Retail and trade buyers reorder constantly, which keeps the utility set busy.

Agri-inputs & Seed Suppliers

An agri-input supplier usually needs six templates, five utility and one marketing. Utility covers order confirmation, dispatch to the village, sowing and spray reminders, shortage notices and payment follow-up; the marketing slot announces a seasonal pack or a new variety. Farmers often order by phone and follow up constantly during the season.

FMCG Distributors

An FMCG distributor typically runs six templates, five utility and one marketing. Utility covers order booking confirmation, dispatch alerts, near-expiry stock notices, scheme margin updates and payment reminders; the marketing template pushes a new launch or display incentive. Hundreds of small retailers reorder every week, so the utility set carries the load.

Solar & Energy Installers

A solar installer usually needs six templates, five utility and one marketing. Utility covers survey booking, installation scheduling, subsidy and approval status, handover of documents and maintenance alerts; the marketing template follows up a quotation or advertises a new package. Enquiries convert into surveys and installations the customer has already agreed to.

Construction & Civil Contractors

A civil contractor typically needs six templates, five utility and one marketing. Utility covers site visit confirmations, material delivery notices, progress updates, labour and safety reminders, and payment or billing notes; the marketing slot offers a new capability or bids for upcoming work. Clients and site staff are already inside the project, so utility dominates.

Architects & Structural Consultants

An architecture or structural practice usually needs six templates, five utility and one marketing. Utility covers drawing submissions, revision and approval requests, site query responses, fee notes and meeting confirmations; the marketing slot invites past clients to a design or audit service. Drawings and approvals are the recurring transactions clients are already inside of.

SaaS and Software Companies

SaaS and software companies need six WhatsApp templates: four utility messages for trials, onboarding, failed payments and renewals, one marketing message for plan or feature promotions, and one authentication template for login codes. The utility messages match events a user already triggered in your product; the marketing one only goes to opted-in contacts.

Digital Marketing Agencies

Digital marketing agencies need six WhatsApp templates: four utility messages for creative approvals, reporting, retainer invoices and campaign go-live, one marketing template for service offers to opted-in contacts, and one authentication template for client portal logins. Utility work dominates because most agency messaging confirms work already agreed.

Web and App Development Agencies

Web and app development agencies need six WhatsApp templates: four utility messages for build delivery, sprint updates, invoice reminders and launch handover, one marketing message for maintenance or retainer offers, and one authentication template for staging or client portal access. Utility messages carry the day because clients already asked for the work being reported.

Freelance Consultants

Freelance consultants need six WhatsApp templates: four utility messages for booking confirmations, session reminders, invoice follow-ups and deliverable handover, one marketing template for a new engagement offer, and one authentication template for client portal or call access. Utility messages confirm calls and work the client already booked.

IT Staffing and Services

IT staffing and services firms need six WhatsApp templates: four utility messages for interview scheduling, offer follow-up, timesheet reminders and invoice tracking, one marketing template for a role or bench promotion, and one authentication template for candidate or client portal logins. Utility templates carry the workflow because candidates and clients are already inside your process.

BPO and Call Centres

BPO and call centres need six WhatsApp templates: four utility messages for appointment confirmations, case updates, callback windows and payment or refund notices, one marketing template for an upsell to opted-in customers, and one authentication template for portal or self-service logins. Utility messaging dominates because every send follows a customer interaction.

Fintech and Payment Providers

Fintech and payment providers need six WhatsApp templates: one authentication template for passcodes, four utility messages for transaction alerts, KYC steps, failed payments and refunds, and one marketing template for referral or cashback offers to opted-in customers. Most regulated payment messaging confirms activity the account holder already initiated.

NBFC and Lending Companies

NBFC and lending companies need six WhatsApp templates: four utility messages for EMI reminders, KYC steps, disbursal and payment receipts, one marketing template for a top-up or new loan offer to opted-in borrowers, and one authentication template for app and portal logins. Utility messages track the loan lifecycle a borrower already has.

Banks and Credit Unions

Banks and credit unions need six WhatsApp templates: four utility messages for transaction alerts, KYC reminders, statement availability and card blocks, one marketing template for a savings or loan offer to opted-in members, and one authentication template for digital banking passcodes. Utility messaging fits regulated workflows because each send confirms member activity.

Credit Repair Advisors

Credit repair advisors need six WhatsApp templates: four utility messages for dispute status updates, document requests, credit report delivery and payment reminders, one marketing template for a consultation offer, and one authentication template for client portal logins. Utility messages keep clients informed about work already under way.

Real Estate Developers

Real estate developers need six WhatsApp templates: four utility messages for site visit scheduling, booking confirmations, construction updates and payment milestone reminders, one marketing template for a new launch to opted-in prospects, and one authentication template for buyer portal logins. Utility messages follow the journey a buyer already started.

Property Management Companies

Property management companies need six WhatsApp templates: four utility messages for rent reminders, maintenance job updates, inspection notices and lease renewals, one marketing template for a referral or upgrade offer to opted-in tenants, and one authentication template for tenant portal logins. Utility messages map to tenancies and tickets already in place.

Rental and Lease Agencies

Rental and lease agencies need six WhatsApp templates: four utility messages for viewing confirmations, application updates, deposit receipts and move-in instructions, one marketing template for a new listing to opted-in applicants, and one authentication template for applicant portal logins. Utility messages cover the letting process already under way.

Interior Fit-Out Firms

Interior fit-out firms need six WhatsApp templates: four utility messages for design approvals, site progress updates, snag lists and handover, one marketing template for a new project offer to past clients, and one authentication template for client portal logins. Utility messages confirm decisions and site work the client is already part of.

Modular Kitchen and Wardrobe Brands

Modular kitchen and wardrobe brands need six WhatsApp templates: four utility messages for quotation follow-up, measurement visits, installation scheduling and warranty registration, one marketing template for a seasonal offer to opted-in leads, and one authentication template for customer portal logins. Utility messages track the order a customer already placed or enquired about.

Matrimony & Dating

Six templates fit matrimony and dating services: four utility and two marketing. Utility handles profile verification, match shortlists, meeting scheduling and membership renewal; marketing carries new-match alerts and seasonal membership offers.

Astrology & Tarot

Astrology and tarot consultancies need six templates: four utility and two marketing. Utility covers appointment confirmation, session reminders, report delivery and package renewal; marketing covers festival readings and upgrade offers.

Photography Studios

Photography studios work with six templates: four utility and two marketing. Utility covers booking confirmation, pre-shoot reminders, gallery delivery and payments; marketing covers seasonal mini-shoots and referral offers.

Dance & Music Academies

Academies need six templates: four utility and two marketing. Utility covers enrolment confirmation, class reminders, fee collection and recital details; marketing covers trial classes and new batch launches.

Sports Academies

Sports academies run on six templates: four utility and two marketing. Utility handles enrolment, session schedules, fee reminders and match-day information; marketing covers trial camps and kit or merchandise offers.

Martial Arts & Self-Defence

Martial arts schools need six templates: four utility and two marketing. Utility covers enrolment, grading dates, fee reminders and class schedules; marketing covers trial lessons and gear or uniform offers.

Adventure Tours

Adventure operators rely on six templates: four utility and two marketing. Utility covers booking confirmation, trip briefing and documents, pickup details and weather rescheduling; marketing covers new departures and early-bird seats.

Pilgrimage Tours

Pilgrimage operators need six templates: four utility and two marketing. Utility covers booking confirmation, itinerary and packing lists, darshan slot timing and pickup details; marketing covers new group departures and early-bird offers.

Turf & Sports Clubs

Turf venues and sports clubs need six templates: four utility and two marketing. Utility covers booking confirmation, slot reminders, payment requests and weather cancellations; marketing covers tournaments and membership packages.

Gaming Cafés & Esports

Gaming cafés and esports venues need six templates: four utility and two marketing. Utility covers station bookings, tournament slots, membership hours and event information; marketing covers tournament registrations and top-up combos.

Nightclubs & Lounges

Nightclubs and lounges need six templates: four utility and two marketing. Utility covers reservation confirmation, entry and dress-code reminders, guest-list updates and prepayment; marketing covers event nights and table or bottle packages.

Breweries & Taprooms

Breweries and tasting rooms need six templates: four utility and two marketing. Utility covers tour bookings, tasting reminders, order-ready notices and reschedules; marketing covers new releases and tasting events.

Cinemas & Venues

Cinemas and entertainment venues need six templates: four utility and two marketing. Utility covers ticket confirmation, showtime reminders, booking payments and refunds or reschedules; marketing covers new releases and group offers.

Museums & Exhibitions

Museums and exhibition venues need six templates: four utility and two marketing. Utility covers ticket confirmation, visit-slot reminders, group bookings and workshop details; marketing covers new exhibitions and member previews.

Cultural Event Organisers

Cultural event organisers need six templates: four utility and two marketing. Utility covers registration confirmation, event reminders, ticket and entry details and schedule changes; marketing covers early-bird tickets and new event launches.

Restaurants & Cloud Kitchens

Restaurants and cloud kitchens need about six core templates. Four are utility messages covering order confirmation, preparation status, rider handoff and order exceptions, one is a marketing template for repeat orders, and one is an authentication template for app or loyalty login.

Cafes & Bakeries

Cafes and bakeries do well with six templates. Four are utility messages for pickup confirmation, custom cake orders, ready-for-pickup notice and loyalty stamps, one is a marketing template for daily specials, and one is an authentication template for the ordering app.

Quick Commerce & Dark Stores

Quick-commerce and dark-store operations run on six templates. Four are utility messages for order confirmation, substitutions, rider ETA and failed delivery, one is a marketing template for back-in-stock alerts, and one is an authentication template for account login.

Supermarkets

Supermarkets need six templates: four utility messages for order confirmation, pickup-slot readiness, substitutions and basket updates, one marketing template for the weekly offer, and one authentication template for the account or loyalty sign-in.

Meat & Seafood Retailers

Meat and seafood retailers need six templates: four utility messages for order confirmation, cut and weight confirmation, cold-chain dispatch and delivery window, one marketing template for fresh catch or festive offers, and one authentication template for online ordering.

Fruit & Vegetable Suppliers

Fruit and vegetable suppliers run on six templates: four utility messages for order confirmation, dispatch notes, weight or quality confirmation and delivery slots, one marketing template for seasonal boxes, and one authentication template for the ordering account.

Dairy & Milk Delivery

Dairy and milk delivery businesses need six templates: four utility messages for daily delivery confirmation, a skip or pause request, a payment reminder and a missed-delivery replacement, one marketing template for a new product, and one authentication template for the customer app.

Tiffin & Meal Subscriptions

Tiffin and meal-subscription services need six templates: four utility messages for subscription confirmation, the daily menu, a pause request and delivery confirmation, one marketing template for a referral or plan upgrade, and one authentication template for the customer app.

Specialty Food Brands

Specialty food brands selling direct need six templates: four utility messages for order confirmation, dispatch, delivery exceptions and product care, one marketing template for a new drop, and one authentication template for store login.

Beverage Distributors

Beverage distributors serving trade accounts need six templates: four utility messages for order confirmation, dispatch, delivery scheduling and invoice reminders, one marketing template for a seasonal trade offer, and one authentication template for the ordering portal.

Hospitals & Multi-Specialty Clinics

Hospitals and multi-specialty clinics need six templates: four utility messages for appointment confirmation, pre-visit instructions, report-ready alerts and billing reminders, one marketing template for a screening camp, and one authentication template for the patient portal.

Ambulance & Emergency Services

Ambulance and emergency providers need six templates: four utility messages for dispatch confirmation, ETA updates, handover at hospital and fare or billing details, one marketing template for a membership plan, and one authentication template for the booking app.

Home Healthcare Services

Home healthcare providers need six templates: four utility messages for visit confirmation, caregiver details, visit summaries and reschedules, one marketing template for a care plan or add-on service, and one authentication template for the family app.

Mental Health & Counselling

Mental health and counselling practices need six templates: four utility messages for session confirmation, intake form requests, reschedule notices and follow-up check-ins, one marketing template for a group workshop, and one authentication template for the client portal.

Nutritionists & Dietitians

Nutritionists and dietitians need six templates: four utility messages for consultation confirmation, diet plan delivery, follow-up check-ins and appointment changes, one marketing template for a programme package, and one authentication template for the client app.

Logistics and Freight Forwarders

Freight forwarders need six templates here: four utility messages that move a live shipment forward (booking confirmation, pickup scheduling, transit milestone and delay notice) plus a demurrage alert, one marketing message and one authentication code. The utility set follows the door-to-document journey, while the marketing message is only for a lane or service the customer has not used yet.

Warehousing and 3PL Providers

Warehouse and 3PL operations need six templates, five of them utility: inbound appointment confirmations, receiving discrepancy reports, stock alerts, dispatch confirmations and storage-invoice reminders. The sixth is a marketing message for onboarding a client who is not yet storing goods with you.

Cold Chain Operators

Cold chain operations need six templates, five utility and one marketing. The utility set covers consignment bookings, temperature-excursion alerts, delivery-window confirmations, cold-store intake and collection notices, while the marketing message promotes spare capacity on a lane the customer has not booked.

Import and Export Traders

Traders need six templates, four utility plus one authentication code and one marketing message. The utility templates track a live order through confirmation, document collection, payment milestones and dispatch, the authentication one delivers a secure portal code, and the marketing message offers a commodity the buyer has not ordered.

Customs Clearance Agents

Customs brokers need six templates, five utility and one marketing. The utility set follows a declaration through document requests, duty payment, examination and release status, while the marketing message promotes a compliance or filing service the importer has not engaged yet.

Shipping Agencies

Shipping agencies need six templates, five utility and one marketing. The utility set covers vessel ETAs, berth and schedule changes, cargo release, port charges due and crew or husbandry updates, while the marketing message offers a service the shipowner or agent has not used yet.

Charter Bus and School Transport Operators

Charter and school transport operators need six templates, five utility and one marketing. The utility set covers trip confirmations, driver and vehicle details, departure and delay alerts, route changes and safety notices, while the marketing message promotes seasonal or off-peak bookings.

Car Dealerships

Car dealerships need six templates, four utility, one authentication and one marketing. The utility set covers test drive confirmations, order and finance status, delivery bookings and service due reminders, the authentication code secures the customer portal, and the marketing message invites interest in current stock.

Two-Wheeler Dealerships

Two-wheeler dealerships need six templates, five utility and one marketing. The utility set handles booking confirmations, registration and RTO updates, delivery scheduling, first-service reminders and insurance renewals, while the marketing message promotes accessories or a finance offer.

Auto Service Centres and Garages

Auto service centres and garages need six templates, five utility and one marketing. The utility set covers job intake, estimate approvals, diagnosis updates, ready-for-collection alerts and service due reminders, while the marketing message offers a seasonal check or package the customer has not booked.

Tyre and Spare Parts Retailers

Tyre and spare parts retailers need six templates, five utility and one marketing. The utility set covers order confirmations, stock availability, fitment bookings, pickup-ready notices and warranty or return updates, while the marketing message promotes a seasonal stock or bundle.

Car Detailing and Car Wash

Car detailing and car wash businesses need six templates, four utility and two marketing. The utility set covers booking confirmations, running-late notices, ready-for-collection alerts and aftercare instructions, while the two marketing messages invite a package upgrade and a seasonal offer.

EV Charging Networks

EV charging networks need six templates, four utility, one authentication and one marketing. The utility set covers session receipts, fault or out-of-service alerts, queue and availability updates, and roaming updates, the authentication code secures the driver app, and the marketing message promotes a new site or tariff plan.

Bike Rental Services

Bike rental services need six templates, five utility and one marketing. The utility set covers booking confirmations, pickup instructions, return reminders, late return and damage charge updates, and unlock or access details, while the marketing message promotes a long-term or monthly rental.

Equipment Rental Companies

Equipment rental companies need six templates, five utility and one marketing. The utility set covers hire confirmations, delivery and collection scheduling, maintenance and breakdown alerts, overdue returns and invoice updates, while the marketing message promotes idle equipment or a long-term hire rate.

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BNex runs the official Meta WhatsApp Cloud API with a multi-agent shared inbox, broadcast campaigns and a visual flow builder, so the templates above have somewhere to live. Prepaid, no per-seat fees, no credit card to start.

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