WhatsApp Templates · Veterinary clinics
WhatsApp message templates for veterinary clinics
A veterinary clinic needs about six templates to run on WhatsApp. Appointment confirmation, vaccination reminders, post-surgery follow-up, test results ready, prescription refill due and a yearly health recall cover the pet's whole timeline; five are utility because the owner already booked or the animal is under treatment, and the yearly recall is marketing because it invites a visit nobody asked for.
Vets lose more revenue to forgotten appointments than to cancellations. Between the reminder and the follow-up call, reception spends the day on the phone. Because the owner already booked, most of that traffic is a utility message, not a promotion, which makes it cheap to automate and easy to justify.
Appointment confirmation
UtilitySend it when: The moment reception books the slot.
Hi {{1}}, {{2}} is booked in at {{3}} for {{4}} on {{5}}. If this is a first visit, please bring the vaccination record. Reply RESCHEDULE if the time no longer works.Vaccination reminder
UtilitySend it when: When the next dose in a course or the annual booster falls due.
Hi {{1}}, {{2}} is due for the {{3}} vaccination at {{4}}. The current one lapses on {{5}}. Reply BOOK and we will find a slot this week.Post-surgery follow-up
UtilitySend it when: The day after a procedure, once per treatment.
Hi {{1}}, this is {{2}}. Checking in on {{3}} after yesterday's procedure. If the wound looks red or they are off their food, reply here and we will arrange a review.Test results ready
UtilitySend it when: When the lab result the vet ordered is back.
Hi {{1}}, {{2}}'s {{3}} results are ready at {{4}}. Call us on {{5}} to go through them, or reply here and we will arrange a consultation.Prescription refill due
UtilitySend it when: A few days before a repeat prescription runs out.
Hi {{1}}, {{2}}'s prescription for {{3}} at {{4}} runs out on {{5}}. Reply REFILL and we will prepare it for collection.Annual health recall
MarketingSend it when: Twelve months after the last completed consultation.
Hi {{1}}, {{2}} is due for a yearly health check at {{3}}. A lot changes in a year. Reply BOOK and we will offer the next available appointments.How the category changes what you pay
- Every template is submitted under one category, and Meta assigns the final one in review. A utility template that reads like a promotion can be reclassified as marketing, which changes both the rate and the opt-in requirement.
- Since 1 October 2026, service messages are charged per delivered message after the first 1,000 free service messages per business phone number per month. The allowance does not roll over and there are no volume tiers.
- Inbound messages are free, and a customer-initiated message opens the 24-hour customer service window. Anything you start outside that window needs an approved template.
Veterinary clinics on WhatsApp: common questions
Templates for other industries
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