WhatsApp Templates · Bakeries and cloud kitchens
WhatsApp message templates for bakeries and cloud kitchens
Bakeries and cloud kitchens need roughly 8 templates, and nearly all are utility: order confirmations, baking and pickup times, out-for-delivery updates and payment links all sit inside an order in progress. Marketing is a new-item or weekend-special message to opted-in customers.
A bakery or cloud kitchen lives or dies on the order handover, and customers hate calling to ask if it is ready. WhatsApp closes that loop with a confirmation, a ready time and a rider name in the same thread.
Order confirmation
UtilitySend it when: a customer places an order
Hi {{1}}, your order {{2}} is confirmed for {{3}}. Pickup or delivery: {{4}}.Ready for pickup
UtilitySend it when: the order is baked and packed
Your {{1}} is ready at {{2}}. We are open until {{3}}. Order {{4}}.Out for delivery
UtilitySend it when: a rider leaves with the order
Your order {{1}} is out for delivery and should arrive by {{2}}. Rider {{3}}.Custom order details
UtilitySend it when: a custom cake or box is ordered
For your {{1}} we have date {{2}}, size {{3}} and message {{4}}. Reply to confirm.Payment link
UtilitySend it when: an order needs payment
The total for order {{1}} is {{2}}. Pay here: {{3}}. We start as soon as it is confirmed.Weekend special
MarketingSend it when: customers who opted in
{{1}}, our {{2}} is back this weekend at {{3}}. Reply ORDER to reserve one.How the category changes what you pay
- Every template is submitted under one category, and Meta assigns the final one in review. A utility template that reads like a promotion can be reclassified as marketing, which changes both the rate and the opt-in requirement.
- Since 1 October 2026, service messages are charged per delivered message after the first 1,000 free service messages per business phone number per month. The allowance does not roll over and there are no volume tiers.
- Inbound messages are free, and a customer-initiated message opens the 24-hour customer service window. Anything you start outside that window needs an approved template.
Bakeries and cloud kitchens on WhatsApp: common questions
Templates for other industries
Send these from your own number, with a team behind it
BNex runs the official Meta WhatsApp Cloud API with a shared inbox, campaign broadcasts and a visual flow builder. Connect a number, submit these templates, and start on the free plan — no credit card.