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WhatsApp Templates · Furniture stores

WhatsApp message templates for furniture stores

Furniture stores need about 9 templates, and most are utility: order confirmations, delivery scheduling, assembly and installation and payment receipts all belong to a purchase already underway. Marketing is a sale or new-arrival message for customers who opted in.

Furniture is a wait: weeks between order and delivery, then a slot to be fixed and a team to be let in. WhatsApp keeps the customer updated on dispatch, delivery windows and the assembly visit so no one is left waiting at home.

Order confirmation

Utility

Send it when: a customer places an order

Hi {{1}}, your order {{2}} is confirmed. Items: {{3}}. Estimated dispatch {{4}}.

Delivery scheduling

Utility

Send it when: the order is ready to ship

We can deliver {{1}} on {{2}} between {{3}} and {{4}}. Reply with a preferred slot.

Assembly and installation

Utility

Send it when: an assembly visit is fixed

Our team arrives at {{1}} on {{2}} at {{3}} to assemble {{4}}. On-site contact: {{5}}.

Payment receipt and balance

Utility

Send it when: payment is received

We received {{1}} for order {{2}}. Balance {{3}} is due before delivery on {{4}}.

Delay notice

Utility

Send it when: dispatch slips

Order {{1}} is delayed. New dispatch date {{2}}, because of {{3}}. Sorry for the change.

Sale or new-arrival offer

Marketing

Send it when: customers who opted in

{{1}}, our {{2}} range has new arrivals at {{3}}. Reply STORE for the catalogue.

How the category changes what you pay

  • Every template is submitted under one category, and Meta assigns the final one in review. A utility template that reads like a promotion can be reclassified as marketing, which changes both the rate and the opt-in requirement.
  • Since 1 October 2026, service messages are charged per delivered message after the first 1,000 free service messages per business phone number per month. The allowance does not roll over and there are no volume tiers.
  • Inbound messages are free, and a customer-initiated message opens the 24-hour customer service window. Anything you start outside that window needs an approved template.

Furniture stores on WhatsApp: common questions

Send these from your own number, with a team behind it

BNex runs the official Meta WhatsApp Cloud API with a shared inbox, campaign broadcasts and a visual flow builder. Connect a number, submit these templates, and start on the free plan — no credit card.