WhatsApp Templates · Breweries & Taprooms
WhatsApp message templates for breweries and taprooms
Breweries and tasting rooms need six templates: four utility and two marketing. Utility covers tour bookings, tasting reminders, order-ready notices and reschedules; marketing covers new releases and tasting events.
Taproom visits and brewery tours are booked in advance, often by groups. WhatsApp confirms the time, sets expectations for the tasting and lets regulars know the moment a new batch is on.
Tour Booking Confirmation
UtilitySend it when: After a brewery tour is booked
Hi {{1}}, your {{2}} tour on {{3}} at {{4}} is confirmed for {{5}} guests. Reply YES to acknowledge.Tasting Reminder
UtilitySend it when: The day before a tasting session
Hi {{1}}, your tasting on {{2}} starts at {{3}}. Please plan a safe ride home. Reply CONFIRM to keep the slot.Order Ready
UtilitySend it when: When a takeaway or growler order is packed
Hi {{1}}, your {{2}} order is ready for pickup at {{3}}. Reply when you arrive and we will bring it out.Reschedule or Closure Notice
UtilitySend it when: When a session has to be moved
Hi {{1}}, we are moving your {{2}} booking from {{3}} to {{4}}. Reply CALL if the new time does not work.New Release Announcement
MarketingSend it when: When a new batch goes on tap
Hi {{1}}, our {{2}} is pouring from {{3}}. Reply TAP to get the launch-week price.Tasting Event Invitation
MarketingSend it when: Hosting a themed tasting or pairing night
Hi {{1}}, we are hosting a {{2}} night on {{3}} with limited seats. Reply SEAT to book a spot.How the category changes what you pay
- Every template is submitted under one category, and Meta assigns the final one in review. A utility template that reads like a promotion can be reclassified as marketing, which changes both the rate and the opt-in requirement.
- Since 1 October 2026, service messages are charged per delivered message after the first 1,000 free service messages per business phone number per month. The allowance does not roll over and there are no volume tiers.
- Inbound messages are free, and a customer-initiated message opens the 24-hour customer service window. Anything you start outside that window needs an approved template.
Breweries & Taprooms on WhatsApp: common questions
Templates for other industries
Send these from your own number, with a team behind it
BNex runs the official Meta WhatsApp Cloud API with a shared inbox, campaign broadcasts and a visual flow builder. Connect a number, submit these templates, and start on the free plan — no credit card.