WhatsApp Templates · Law Firms & Legal Consultants
WhatsApp message templates for law firms
Law firms typically need about six recurring WhatsApp templates, and five of them are utility: matter acknowledgements, hearing reminders, document requests, fee notices and consultation confirmations. The sixth is a marketing template for promoting a new practice area or a free first consultation. Utility templates cover steps a client is already inside of, so they sit outside the marketing rules.
Clients expect updates as the matter moves, but phone tag and email threads lose the details. WhatsApp keeps a written record on the number the client already checks, and a customer-initiated message opens a 24-hour window where the firm can reply freely. Anything the firm starts on its own after that window needs an approved template.
Matter Acknowledgement
UtilitySend it when: When a new engagement is opened or an existing matter is transferred to a new handler.
Dear {{1}}, we have opened your matter, reference {{2}}. Your point of contact is {{3}}. We will update you at each stage.Hearing Date Reminder
UtilitySend it when: A few days before a scheduled hearing the client should attend or prepare for.
Reminder: your matter {{1}} is listed for hearing on {{2}}. Please confirm availability so we can brief you beforehand.Document Request
UtilitySend it when: When files, ID proof or signed papers are needed to progress a filing.
To move your matter forward we still need: {{1}}. Kindly share these by {{2}} so we can file on time.Fee Note Issued
UtilitySend it when: When an invoice or fee note has been raised against an active matter.
Invoice {{1}} for your matter has been issued for {{2}}. Payment is due by {{3}}. Reply here with any queries on the note.Consultation Confirmation
UtilitySend it when: After a client books an initial appointment with the firm.
Your consultation is confirmed for {{1}} at {{2}}. Please bring {{3}}. Reply to reschedule at least a day earlier.New Practice Area Announcement
MarketingSend it when: To past and prospective clients when the firm adds a service or runs a free consult week.
{{1}}, we now handle {{2}}. If this affects you or your business, reply and we will arrange a short call with our team.How the category changes what you pay
- Every template is submitted under one category, and Meta assigns the final one in review. A utility template that reads like a promotion can be reclassified as marketing, which changes both the rate and the opt-in requirement.
- Since 1 October 2026, service messages are charged per delivered message after the first 1,000 free service messages per business phone number per month. The allowance does not roll over and there are no volume tiers.
- Inbound messages are free, and a customer-initiated message opens the 24-hour customer service window. Anything you start outside that window needs an approved template.
Law Firms & Legal Consultants on WhatsApp: common questions
Send these from your own number, with a team behind it
BNex runs the official Meta WhatsApp Cloud API with a shared inbox, campaign broadcasts and a visual flow builder. Connect a number, submit these templates, and start on the free plan — no credit card.