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WhatsApp Templates · Gaming Cafés & Esports

WhatsApp message templates for gaming venues

Gaming cafés and esports venues need six templates: four utility and two marketing. Utility covers station bookings, tournament slots, membership hours and event information; marketing covers tournament registrations and top-up combos.

PC and console demand spikes after school and on weekends, and regulars want to reserve their station. WhatsApp books the slot, confirms the station and promotes the next tournament without a phone call.

Station Booking Confirmation

Utility

Send it when: When a session is booked

Hi {{1}}, your {{2}} station is booked for {{3}} from {{4}}. Reply CANCEL early if you cannot make it.

Tournament Slot Confirmation

Utility

Send it when: After a player registers for a tournament

Hi {{1}}, your slot in the {{2}} tournament is confirmed for {{3}} at {{4}}. Check-in closes {{5}} minutes before the start.

Membership Hours Update

Utility

Send it when: When prepaid hours run low

Hi {{1}}, you have {{2}} hours left on your {{3}} membership. Reply TOPUP to add more before your next session.

Event Information

Utility

Send it when: Before a scheduled in-house event

Hi {{1}}, the {{2}} event is on {{3}} at {{4}}. Entry is with your member ID. Reply YES to confirm attendance.

Tournament Promotion

Marketing

Send it when: Opening registrations for a new cup

Hi {{1}}, registrations for the {{2}} cup are open with {{3}} as the prize. Reply PLAY to grab a slot.

Top-Up Combo Offer

Marketing

Send it when: Running a weekday or off-peak offer

Hi {{1}}, weekday sessions come with {{2}} extra time this month. Reply DEAL and we will apply it to your account.

How the category changes what you pay

  • Every template is submitted under one category, and Meta assigns the final one in review. A utility template that reads like a promotion can be reclassified as marketing, which changes both the rate and the opt-in requirement.
  • Since 1 October 2026, service messages are charged per delivered message after the first 1,000 free service messages per business phone number per month. The allowance does not roll over and there are no volume tiers.
  • Inbound messages are free, and a customer-initiated message opens the 24-hour customer service window. Anything you start outside that window needs an approved template.

Gaming Cafés & Esports on WhatsApp: common questions

Send these from your own number, with a team behind it

BNex runs the official Meta WhatsApp Cloud API with a shared inbox, campaign broadcasts and a visual flow builder. Connect a number, submit these templates, and start on the free plan — no credit card.