BNex
WhatsApp, run like a real business system.
A shared inbox, an AI Copilot, campaigns, contacts and automation: one product, on your own verified WhatsApp number, built on Meta’s official Cloud API. Meta bills WhatsApp message usage directly.
Do you actually need this?
- One person answering WhatsApp from a phone → use the free WhatsApp Business App, not this.
- Several agents on one number, or repeat campaigns to opted-in customers → you need a platform.
- A purchased contact list → wrong on every platform. We won’t help with it.
BNex is live, and you can start self-serve on the free entry plan, with no credit card and no sales call. What still depends on Meta is the WhatsApp connection itself: business verification, display-name review and template approvals.
What BNex does
Most WhatsApp stacks are four separate tools held together by webhooks. Every seam between them is somewhere a message can be lost.
Shared team inbox
Many agents on one WhatsApp number, with shared conversation visibility, internal notes and clean handover so a customer is never asked the same question twice. A connected Instagram professional account adds its text DMs to the same inbox.
Contacts and audiences
Contact records, groups and segments built from real conversations — so a campaign reaches the people you chose, minus anyone who opted out or is blocked.
Broadcast campaigns
Scheduled campaigns to a saved audience segment using approved templates, with delivery reporting back into the same system that runs the inbox.
Workflow automation
Trigger-based flows that acknowledge instantly and route to the right person, and hand to a human the moment that is the better answer.
AI Copilot
An assistant inside the workspace that drafts replies and templates, explains Meta rules and pricing, and opens the right screen for the job. It never sends a message on its own.
Direct Meta billing
BNex operates as a standalone Meta Tech Provider, so it charges for the software subscription only, with no per-message charge of its own today. Meta bills WhatsApp message usage directly to the payment method on your WhatsApp Business Account.
Official Cloud API
Your own verified business number, your own WhatsApp Business Account, running under WhatsApp’s own rules. No unofficial automation that risks the number.
Learn the platform first
You can evaluate WhatsApp platforms without talking to a vendor. These guides answer the questions that actually decide the project.
comparison
API vs Business App
The WhatsApp Business App is a free phone-based app for a single operator with no API, while the WhatsApp Business Platform (often called the WhatsApp Business API) is a paid, multi-agent, programmable service built for teams, automation and broadcast at scale.
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Getting API access
Getting WhatsApp Business API access means creating a Meta Business Portfolio, verifying the business, adding a phone number that is not already on WhatsApp, and sending your first approved message template — the whole process is usually measured in days, not months.
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Template approval
WhatsApp message templates are reviewed against the category you submit them in — the most common rejection is a marketing-flavoured template submitted as utility, and the fix is to describe a specific action the customer already took rather than a reason to buy.
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Shared inbox setup
A WhatsApp shared inbox lets several agents answer one business number from a single view of the conversation, with internal notes and per-message read state — the hard part is not the software but agreeing who answers, who takes over, and when a conversation is finished.
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Pricing explained
Since 1 July 2025 Meta charges per delivered message rather than per conversation, categorised as marketing, utility, authentication and — from 1 October 2026 — service. Every business phone number gets 1,000 free service messages a month, so most small businesses still pay nothing for replies, while high-volume automated support now carries a real per-message cost.
Why BNex
Why BNex
BNex is a WhatsApp Business Platform suite that combines a shared team inbox, broadcast campaigns and workflow automation in one product, built on Meta’s official Cloud API rather than an unofficial automation workaround.
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Cloud API setup
Setting up the WhatsApp Cloud API means creating a Meta app, adding the WhatsApp product to it, registering a sender phone number, generating a permanent system-user token, pointing a webhook at your server, and sending your first message to an opted-in recipient — in that order.
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Choosing a provider
WhatsApp Business API providers differ far less in features than in commercial model and ownership: who holds the WhatsApp Business Account, how message markup is charged, and what leaving costs. Ask about those first, because they are the parts a demo never shows.
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Automation and the 24h window
A WhatsApp automation step that fires more than 24 hours after the customer’s last message cannot send a free-form reply — the customer service window has closed, so the only permitted message is a pre-approved template. This is the single most common reason a follow-up sequence that tested perfectly goes silent in production.
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Keyword bots that miss
Keyword-triggered WhatsApp bots miss customers because people do not type the word the bot was built to match — they type a paraphrase, a typo, a voice note or a question. Exact-match routing works for a small set of menus and fails open on everything else, which is why the fix is usually to treat keywords as one signal rather than the only one.
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Opt-outs and STOP
A customer replying STOP expects the messages to end, but WhatsApp does not enforce that for you — there is no platform-level global suppression list for business messages. Honouring an opt-out is something the business must implement, which is why automations that ignore it keep messaging people who have already said stop.
We combine strategic design with high-performance engineering to build digital engines that drive growth for mid-size to enterprise partners.
Securing limited slots for Q4 2026.