WhatsApp Templates · Tiffin & Meal Subscriptions
WhatsApp message templates for tiffin and meal-subscription services
Tiffin and meal-subscription services need six templates: four utility messages for subscription confirmation, the daily menu, a pause request and delivery confirmation, one marketing template for a referral or plan upgrade, and one authentication template for the customer app.
A subscription kitchen serves the same customers every day, so the highest-value messages are the boring ones: what is cooking, it is on the way, pause me for a week. Getting these wrong means cancellations; WhatsApp turns them into one tap.
Subscription confirmation
UtilitySend it when: Send when a weekly or monthly plan is booked.
Welcome, {{1}}! Your {{2}} plan is active from {{3}}. We will send the menu each morning before delivery.Daily menu
UtilitySend it when: Send each morning to active subscribers.
Today's menu for {{1}}: {{2}}. Reply here before {{3}} if you would like a change.Pause request
UtilitySend it when: Send to confirm a customer's pause for chosen dates.
Noted, {{1}}. Your meals are paused from {{2}} to {{3}}, and those days have been added back to your plan.Delivery confirmation
UtilitySend it when: Send when the tiffin has been handed over.
{{1}}, your tiffin was delivered at {{2}}. Reply here if anything was missing.Plan upgrade offer
MarketingSend it when: Send to opted-in subscribers when a larger or premium plan launches.
{{1}}, our premium plan now includes {{2}}. Upgrade this week and the difference is waived. Reply STOP to opt out.Login code
AuthenticationSend it when: Send when a subscriber signs in to the app.
{{1}} is your login code. Do not share it with anyone.How the category changes what you pay
- Every template is submitted under one category, and Meta assigns the final one in review. A utility template that reads like a promotion can be reclassified as marketing, which changes both the rate and the opt-in requirement.
- Since 1 October 2026, service messages are charged per delivered message after the first 1,000 free service messages per business phone number per month. The allowance does not roll over and there are no volume tiers.
- Inbound messages are free, and a customer-initiated message opens the 24-hour customer service window. Anything you start outside that window needs an approved template.
Tiffin & Meal Subscriptions on WhatsApp: common questions
Templates for other industries
Send these from your own number, with a team behind it
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