WhatsApp Templates · Real estate
WhatsApp message templates for real estate agencies and property developers
Real estate runs on speed of response: an acknowledgement within minutes, a site-visit confirmation, and a document request. All three are utility because they follow an enquiry the buyer has already made; matching new listings to an old enquiry is marketing.
Property enquiries go cold faster than almost any other lead, because the buyer is messaging five agencies at once. The agency that replies first, and then confirms the visit in writing, usually wins the appointment without competing on price.
Enquiry acknowledgement
UtilitySend it when: Immediately after a portal or website enquiry arrives.
Hi {{1}}, thanks for your enquiry about {{2}} at {{3}}. I am {{4}} from {{5}}. Are you free for a call today, or would you prefer to see it on {{6}}?Site visit confirmation
UtilitySend it when: Once a viewing is agreed.
Hi {{1}}, your visit to {{2}} is confirmed for {{3}} at {{4}}. The address is {{5}} and you will meet {{6}}. Reply RESCHEDULE if anything changes.Document request
UtilitySend it when: A buyer or tenant has agreed to proceed and paperwork is needed.
Hi {{1}}, to move ahead with {{2}} we need {{3}}. You can send it here directly, and I will confirm the moment it is received.Price or availability update
UtilitySend it when: The buyer asked about a specific listing and its status has changed.
Hi {{1}}, an update on {{2}}: it is now {{3}}. Reply YES if you would like the updated details sent here.New listing match
MarketingSend it when: A listing matching a buyer's stated criteria comes on the market.
Hi {{1}}, a {{2}} in {{3}} matching what you were looking for has just come up at {{4}}. Reply VIEW and I will send the details and arrange a visit.Viewing feedback request
UtilitySend it when: A few hours after a viewing.
Hi {{1}}, thank you for visiting {{2}} today. What did you think of it? Reply here and I will shortlist similar options before the weekend.How the category changes what you pay
- Every template is submitted under one category, and Meta assigns the final one in review. A utility template that reads like a promotion can be reclassified as marketing, which changes both the rate and the opt-in requirement.
- Since 1 October 2026, service messages are charged per delivered message after the first 1,000 free service messages per business phone number per month. The allowance does not roll over and there are no volume tiers.
- Inbound messages are free, and a customer-initiated message opens the 24-hour customer service window. Anything you start outside that window needs an approved template.
Real estate on WhatsApp: common questions
Templates for other industries
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