WhatsApp Templates · Physiotherapy clinics
WhatsApp message templates for physiotherapy clinics
A physiotherapy clinic needs five utility templates and one marketing template. Appointment confirmation, session reminders, home exercise plans, missed-session follow-ups and progress check-ins are utility because they belong to a course of treatment the patient is already in; an offer for a new assessment package is marketing.
Physio outcomes depend on what the patient does between sessions. The exercises get forgotten, the pain diary does not get kept, and the next session is spent reconstructing last week instead of treating. A short message after each visit keeps the plan in the patient's hands.
Appointment confirmation
UtilitySend it when: When the front desk books a session.
Hi {{1}}, your physiotherapy appointment at {{2}} is confirmed for {{3}} at {{4}} with {{5}}. Wear loose clothing and bring any scans you have.Session reminder (24h)
UtilitySend it when: 24 hours before a booked session.
Reminder: {{1}}, you have a session at {{2}} tomorrow at {{3}}. Reply CONFIRM to keep it or RESCHEDULE if the time no longer works.Home exercise plan
UtilitySend it when: Right after a session, once per session.
Hi {{1}}, here is your plan from today's session at {{2}}: {{3}}. Aim for {{4}} a day and stop if you feel sharp pain. Reply here with any questions.Missed session follow-up
UtilitySend it when: The patient did not attend a booked session.
Hi {{1}}, we missed you at {{2}} on {{3}}. Your next session is on {{4}}. Reply RESCHEDULE if you need a different time.Progress check-in
UtilitySend it when: Midway between two booked sessions.
Hi {{1}}, this is {{2}} from {{3}}. How is your {{4}} feeling this week? Rate the pain from 1 to 10 so we can adjust the next session.New assessment offer
MarketingSend it when: A posture or movement assessment the patient did not book.
Hi {{1}}, {{2}} is running a posture and movement assessment this month. If you have been putting off a long-standing niggle, reply BOOK and we will find you a slot.How the category changes what you pay
- Every template is submitted under one category, and Meta assigns the final one in review. A utility template that reads like a promotion can be reclassified as marketing, which changes both the rate and the opt-in requirement.
- Since 1 October 2026, service messages are charged per delivered message after the first 1,000 free service messages per business phone number per month. The allowance does not roll over and there are no volume tiers.
- Inbound messages are free, and a customer-initiated message opens the 24-hour customer service window. Anything you start outside that window needs an approved template.
Physiotherapy clinics on WhatsApp: common questions
Templates for other industries
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