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WhatsApp Templates · Property Management Companies

WhatsApp message templates for property management companies

Property management companies need six WhatsApp templates: four utility messages for rent reminders, maintenance job updates, inspection notices and lease renewals, one marketing template for a referral or upgrade offer to opted-in tenants, and one authentication template for tenant portal logins. Utility messages map to tenancies and tickets already in place.

Property managers juggle hundreds of small tenant interactions, most of which need a fast answer. WhatsApp rent reminders and maintenance updates reach tenants directly and leave a written record for the file. It also reduces call volume, because tenants can reply with a photo of the problem in seconds.

Rent due reminder

Utility

Send it when: rent approaches its due date

Hi {{1}}, rent of {{2}} for {{3}} is due on {{4}}. Pay here: {{5}}. Reply if you have already paid or need help.

Maintenance job update

Utility

Send it when: a repair is booked or rescheduled

Hi {{1}}, your job for {{2}} is booked for {{3}} between {{4}}. Ticket {{5}}. Reply to reschedule.

Inspection notice

Utility

Send it when: a routine inspection is scheduled

Hi {{1}}, a routine inspection of {{2}} is scheduled for {{3}} at {{4}}. Reply here to agree a different time.

Lease renewal notice

Utility

Send it when: a tenancy nears its end date

Hi {{1}}, your lease for {{2}} ends on {{3}}. Renewal terms are here: {{4}}. Reply to discuss options.

Referral or upgrade offer

Marketing

Send it when: offering a referral reward to opted-in tenants

Hi {{1}}, if you refer a friend to {{2}} we offer {{3}}. Want the details? Reply YES and we will send them.

Tenant portal code

Authentication

Send it when: a tenant logs into the portal

{{1}} is your one-time code for the {{2}} tenant portal. It expires in {{3}} minutes. Do not share it.

How the category changes what you pay

  • Every template is submitted under one category, and Meta assigns the final one in review. A utility template that reads like a promotion can be reclassified as marketing, which changes both the rate and the opt-in requirement.
  • Since 1 October 2026, service messages are charged per delivered message after the first 1,000 free service messages per business phone number per month. The allowance does not roll over and there are no volume tiers.
  • Inbound messages are free, and a customer-initiated message opens the 24-hour customer service window. Anything you start outside that window needs an approved template.

Property Management Companies on WhatsApp: common questions

Templates for other industries

Rental and Lease Agencies6 templatesReal Estate Developers6 templatesCredit Repair Advisors6 templates

Send these from your own number, with a team behind it

BNex runs the official Meta WhatsApp Cloud API with a shared inbox, campaign broadcasts and a visual flow builder. Connect a number, submit these templates, and start on the free plan — no credit card.

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