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WhatsApp Templates · Pest Control

WhatsApp message templates for pest control operators

Pest control operators usually work from five to six templates: four utility messages for booking, preparation instructions, follow-up visits and outcome notes, one marketing template for an annual cover plan, and one re-treatment notice. Preparation instructions are utility because the visit is already booked.

Treatments fail when the site is not prepared or nobody is home. WhatsApp fixes that with a prep list sent the day before and a follow-up visit booked before the technician leaves.

Treatment booked

Utility

Send it when: When the visit is scheduled

Hi {{1}}, your treatment for {{2}} is booked for {{3}} between {{4}}. Please keep pets clear of the area.

Before we arrive

Utility

Send it when: The day before the visit

Hi {{1}}, ahead of tomorrow's visit please clear {{2}} and store food away. It takes about {{3}} minutes.

Follow-up visit

Utility

Send it when: Booking the routine second visit

Hi {{1}}, the follow-up for your {{2}} treatment is due {{3}}. Reply here and we will confirm the slot.

Annual cover plan

Marketing

Send it when: After a treatment is signed off

Hi {{1}}, our annual cover plan includes regular inspections through the year. Reply here if you would like the details.

Re-treatment notice

Utility

Send it when: If activity returns within the warranty

Hi {{1}}, we noted the activity at {{2}} has returned. We will come back free of charge within the warranty period.

Visit complete

Utility

Send it when: After the technician finishes

Your treatment at {{1}} is complete. Keep the area ventilated for {{2}} and reply here if you see any activity.

How the category changes what you pay

  • Every template is submitted under one category, and Meta assigns the final one in review. A utility template that reads like a promotion can be reclassified as marketing, which changes both the rate and the opt-in requirement.
  • Since 1 October 2026, service messages are charged per delivered message after the first 1,000 free service messages per business phone number per month. The allowance does not roll over and there are no volume tiers.
  • Inbound messages are free, and a customer-initiated message opens the 24-hour customer service window. Anything you start outside that window needs an approved template.

Pest Control on WhatsApp: common questions

Send these from your own number, with a team behind it

BNex runs the official Meta WhatsApp Cloud API with a shared inbox, campaign broadcasts and a visual flow builder. Connect a number, submit these templates, and start on the free plan — no credit card.