WhatsApp Templates · Import and Export Traders
WhatsApp message templates for import and export traders
Traders need six templates, four utility plus one authentication code and one marketing message. The utility templates track a live order through confirmation, document collection, payment milestones and dispatch, the authentication one delivers a secure portal code, and the marketing message offers a commodity the buyer has not ordered.
Cross-border trade stalls on paperwork and payment timing, and buyers chase updates across time zones. WhatsApp shortens the loop by pushing each document and milestone straight into the buyer's hand.
Order confirmation
UtilitySend it when: A buyer has placed an order and terms are agreed
Hi {{1}}, we have received your order for {{2}} at {{3}} MT. We will confirm the loading schedule once the deposit clears and will share the proforma invoice shortly.Document request
UtilitySend it when: Export documents are needed to complete a shipment
Hi {{1}}, to release shipment {{2}} we still need {{3}}. Please send it today so we can meet the {{4}} deadline and avoid port storage charges.Payment milestone reminder
UtilitySend it when: A balance or milestone payment on a live order is due
Hi {{1}}, the balance of {{2}} for order {{3}} is due on {{4}}. Once it is received we will release the documents and book the sailing.Dispatch and shipment notice
UtilitySend it when: Goods have left the plant or port
Hi {{1}}, order {{2}} shipped on {{3}} aboard {{4}}. The bill of lading and certificate of origin are attached, and the ETA at destination is {{5}}.Portal login code
AuthenticationSend it when: A buyer is signing in to your trade portal
Hi {{1}}, your verification code is {{2}}. It expires in ten minutes. If you did not request this, please ignore the message and contact us.New commodity offer
MarketingSend it when: Presenting a product the buyer has not purchased before
Hi {{1}}, we have secured a competitive lot of {{2}} for shipment in {{3}}. If it suits your market, reply and we will send samples and a landed price.How the category changes what you pay
- Every template is submitted under one category, and Meta assigns the final one in review. A utility template that reads like a promotion can be reclassified as marketing, which changes both the rate and the opt-in requirement.
- Since 1 October 2026, service messages are charged per delivered message after the first 1,000 free service messages per business phone number per month. The allowance does not roll over and there are no volume tiers.
- Inbound messages are free, and a customer-initiated message opens the 24-hour customer service window. Anything you start outside that window needs an approved template.
Import and Export Traders on WhatsApp: common questions
Templates for other industries
Send these from your own number, with a team behind it
BNex runs the official Meta WhatsApp Cloud API with a shared inbox, campaign broadcasts and a visual flow builder. Connect a number, submit these templates, and start on the free plan — no credit card.