WhatsApp Templates · Tour operators and travel agencies
WhatsApp message templates for tour operators and travel agencies
Tour operators and travel agencies need about 10 to 11 templates, and nearly all are utility: booking confirmations, itineraries and pickup times, payment reminders and ticket or voucher delivery attach to a trip the traveller has already booked. A single marketing template covers add-on tours or a repeat-trip offer to past travellers.
Every trip generates a run of small questions before departure: what time is pickup, is the balance paid, where is my voucher. Answering those on WhatsApp keeps travellers informed without a call centre chasing each booking one by one.
Booking confirmation
UtilitySend it when: a traveller completes a booking
Hi {{1}}, your {{2}} tour on {{3}} is confirmed. Booking reference {{4}}. Your voucher is attached.Itinerary and pickup details
UtilitySend it when: a few days before departure
Pickup is at {{1}} on {{2}} from {{3}}. Day-by-day plan: {{4}}. Reply here if the address changes.Balance due reminder
UtilitySend it when: a payment milestone approaches
A balance of {{1}} is due by {{2}} for booking {{3}}. Pay here: {{4}}.Ticket and voucher delivery
UtilitySend it when: final documents are issued
Your tickets and voucher for {{1}} are attached. Reference {{2}}. Please carry photo ID for {{3}}.Schedule change notice
UtilitySend it when: a pickup or departure time changes
A change to your {{1}} booking: {{2}} now starts at {{3}}. Reply if that does not work and we will rebook.Repeat or add-on trip offer
MarketingSend it when: past travellers who opted in
{{1}}, travellers who visited {{2}} often add {{3}}. Reply INFO for our {{4}} dates and rates.How the category changes what you pay
- Every template is submitted under one category, and Meta assigns the final one in review. A utility template that reads like a promotion can be reclassified as marketing, which changes both the rate and the opt-in requirement.
- Since 1 October 2026, service messages are charged per delivered message after the first 1,000 free service messages per business phone number per month. The allowance does not roll over and there are no volume tiers.
- Inbound messages are free, and a customer-initiated message opens the 24-hour customer service window. Anything you start outside that window needs an approved template.
Tour operators and travel agencies on WhatsApp: common questions
Templates for other industries
Send these from your own number, with a team behind it
BNex runs the official Meta WhatsApp Cloud API with a shared inbox, campaign broadcasts and a visual flow builder. Connect a number, submit these templates, and start on the free plan — no credit card.