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WhatsApp Templates · Packers & Movers

WhatsApp message templates for packers and movers

Moving companies need about six templates: four utility messages for survey bookings, packing dates, transit updates and delivery windows, one marketing template for storage or packing add-ons, and one claims acknowledgement. The customer is committed to the move, so nearly everything is utility.

Moves go wrong in the gaps: between packing and loading, between loading and delivery. WhatsApp keeps the customer informed at each handover and gives the crew a single place to post updates from the road.

Survey booked

Utility

Send it when: When a pre-move survey is arranged

Hi {{1}}, we will survey {{2}} on {{3}} at {{4}}. It takes about {{5}} and helps us quote accurately.

Packing day

Utility

Send it when: Before the crew arrives to pack

Hi {{1}}, the packing crew arrives at {{2}} on {{3}} at {{4}}. Please set aside anything you are carrying yourself.

Packing add-on

Marketing

Send it when: When offering extra services

Hi {{1}}, we can add full packing and storage to your move. Reply here if you would like it included in the quote.

Loaded and moving

Utility

Send it when: When the van leaves the origin

Hi {{1}}, your goods are loaded and the van has left {{2}}. Estimated delivery is {{3}}.

Delivery window

Utility

Send it when: The day before delivery

Hi {{1}}, we will arrive at {{2}} tomorrow between {{3}}. Please have the keys and parking ready.

Claims acknowledgement

Utility

Send it when: When a customer reports damage

Hi {{1}}, we have logged your report for item {{2}}. Our claims team will follow up by {{3}}.

How the category changes what you pay

  • Every template is submitted under one category, and Meta assigns the final one in review. A utility template that reads like a promotion can be reclassified as marketing, which changes both the rate and the opt-in requirement.
  • Since 1 October 2026, service messages are charged per delivered message after the first 1,000 free service messages per business phone number per month. The allowance does not roll over and there are no volume tiers.
  • Inbound messages are free, and a customer-initiated message opens the 24-hour customer service window. Anything you start outside that window needs an approved template.

Packers & Movers on WhatsApp: common questions

Send these from your own number, with a team behind it

BNex runs the official Meta WhatsApp Cloud API with a shared inbox, campaign broadcasts and a visual flow builder. Connect a number, submit these templates, and start on the free plan — no credit card.