WhatsApp Templates · Pharmacies
WhatsApp message templates for pharmacies
A pharmacy running orders on WhatsApp needs five utility templates and one marketing template. Prescription received, order ready for collection, refill due, out for delivery and a stock substitution notice are utility because they continue a transaction the customer already started; a seasonal health offer is marketing and needs opt-in.
The queue at the counter is mostly people checking whether an order is ready. Every one of those calls is a five-second question that blocks a pharmacist. Moving the confirmation to WhatsApp takes the phone off the counter and gives the customer a message they can act on.
Prescription received
UtilitySend it when: When a prescription is sent in by photo or dropped off.
Hi {{1}}, we have your prescription from {{2}}. We are checking stock now and will confirm within {{3}}. Reply here if anything on it has changed.Order ready for collection
UtilitySend it when: Once the order is packed and waiting at the counter.
Hi {{1}}, your order from {{2}} is ready. The total is {{3}}. We are open until {{4}} today — reply here if you would like it delivered instead.Refill due
UtilitySend it when: A repeat item is running low based on the previous purchase.
Hi {{1}}, your {{2}} supply from {{3}} runs out on {{4}}. Reply REFILL and we will have it ready for collection on {{5}}.Out for delivery
UtilitySend it when: When a delivery leaves the store.
Hi {{1}}, your order from {{2}} is on the way and should reach {{3}} within {{4}}. Please keep payment ready.Stock substitution
UtilitySend it when: A prescribed or ordered item is out of stock.
Hi {{1}}, {{2}} is out of stock at {{3}}. We can substitute {{4}} unless you would rather wait until {{5}}. Reply SUBSTITUTE or WAIT.Seasonal health offer
MarketingSend it when: A vaccination or screening drive the customer did not request.
Hi {{1}}, {{2}} is offering flu vaccinations this month. Walk in or reply BOOK and we will hold a slot for you on {{3}}.How the category changes what you pay
- Every template is submitted under one category, and Meta assigns the final one in review. A utility template that reads like a promotion can be reclassified as marketing, which changes both the rate and the opt-in requirement.
- Since 1 October 2026, service messages are charged per delivered message after the first 1,000 free service messages per business phone number per month. The allowance does not roll over and there are no volume tiers.
- Inbound messages are free, and a customer-initiated message opens the 24-hour customer service window. Anything you start outside that window needs an approved template.
Pharmacies on WhatsApp: common questions
Templates for other industries
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