BNex Guides
WhatsApp Business Platform, explained properly.
Straight answers to the questions that decide WhatsApp projects — which product you need, how approval actually works, what messaging costs, and how a team shares one number. Platform facts are sourced from Meta’s own documentation and dated on every page.
Comparisons
API vs Business App
The WhatsApp Business App is a free phone-based app for a single operator with no API, while the WhatsApp Business Platform (often called the WhatsApp Business API) is a paid, multi-agent, programmable service built for teams, automation and broadcast at scale.
ReadGuidance
Getting API access
Getting WhatsApp Business API access means creating a Meta Business Portfolio, verifying the business, adding a phone number that is not already on WhatsApp, and sending your first approved message template — the whole process is usually measured in days, not months.
ReadGuidance
Template approval
WhatsApp message templates are reviewed against the category you submit them in — the most common rejection is a marketing-flavoured template submitted as utility, and the fix is to describe a specific action the customer already took rather than a reason to buy.
ReadGuidance
Shared inbox setup
A WhatsApp shared inbox lets many agents work one WhatsApp number at once, with each conversation assigned to one owner — the hard part is not the software, it is agreeing how conversations get assigned, handed over and closed.
ReadReference
Pricing explained
Since 1 July 2025 Meta charges per delivered template message rather than per conversation, categorised as marketing, utility or authentication — and a large share of real business messaging is free, because service replies and utility templates inside an open 24-hour customer service window cost nothing.
ReadWhy BNex
Why BNex
BNex is a WhatsApp Business Platform suite that combines a shared team inbox, broadcast campaigns, workflow automation and a prepaid wallet in one product, built on Meta’s official Cloud API rather than an unofficial automation workaround.
ReadStill stuck on something specific?
If your question is about your own setup — a rejection, a category, a number, a campaign — ask us directly. We build BNex on the official WhatsApp Cloud API and answer these questions all day.