WhatsApp Templates · Cafes & Bakeries
WhatsApp message templates for cafes and bakeries
Cafes and bakeries do well with six templates. Four are utility messages for pickup confirmation, custom cake orders, ready-for-pickup notice and loyalty stamps, one is a marketing template for daily specials, and one is an authentication template for the ordering app.
Bakeries run on small repeat orders and date-specific cakes, and both are easy to lose in a phone queue. Customers want to know one thing: is it ready. WhatsApp answers that instantly and gives the shop a low-cost way to bring regulars back without printing anything.
Pickup confirmation
UtilitySend it when: Send when a walk-in or phone order is placed for later collection.
Thanks {{1}}! Your pickup order {{2}} will be ready at {{3}}, and we will hold it at the counter for one hour.Custom cake order
UtilitySend it when: Send after a birthday or celebration cake order is booked.
Hi {{1}}, we have your cake order for {{2}}. Please confirm the message to write on top so we can start decorating.Ready for pickup
UtilitySend it when: Send the moment an order is boxed and waiting.
{{1}}, your order is boxed and ready at the counter. Reply here if you would rather have it delivered.Loyalty update
UtilitySend it when: Send after a purchase that adds a stamp or point to a card.
You are on {{1}} stamps, {{2}}. Just {{3}} more visits and your next coffee is on us.Daily special
MarketingSend it when: Send in the morning to opted-in local customers.
Fresh out of the oven, {{1}} - today's special is the {{2}} at a launch price. Drop by before we sell out. Reply STOP to opt out.Account code
AuthenticationSend it when: Send when a customer signs in to the ordering account.
{{1}} is your sign-in code for your account. Do not share it with anyone.How the category changes what you pay
- Every template is submitted under one category, and Meta assigns the final one in review. A utility template that reads like a promotion can be reclassified as marketing, which changes both the rate and the opt-in requirement.
- Since 1 October 2026, service messages are charged per delivered message after the first 1,000 free service messages per business phone number per month. The allowance does not roll over and there are no volume tiers.
- Inbound messages are free, and a customer-initiated message opens the 24-hour customer service window. Anything you start outside that window needs an approved template.
Cafes & Bakeries on WhatsApp: common questions
Templates for other industries
Send these from your own number, with a team behind it
BNex runs the official Meta WhatsApp Cloud API with a shared inbox, campaign broadcasts and a visual flow builder. Connect a number, submit these templates, and start on the free plan — no credit card.