WhatsApp Templates · Jewellery retailers
WhatsApp message templates for jewellery retailers
Jewellery retailers need around 8 to 9 templates, and most are utility: order and repair confirmations, ready-for-collection notices, scheme instalment reminders and invoices all serve a purchase or plan the customer already has. Marketing covers a new-collection or festive preview to opted-in customers.
Jewellery buying is high-value and slow, with repairs and saving schemes stretching across months. WhatsApp gives customers a written record of order status, purity and instalment dates without a shop visit.
Order confirmation
UtilitySend it when: a customer places an order
Hi {{1}}, your order {{2}} is confirmed. Item {{3}}, expected ready by {{4}}.Repair or service status
UtilitySend it when: a repair progresses
Your {{1}} is ready for collection at {{2}}. Service charge {{3}}.Scheme instalment reminder
UtilitySend it when: a saving-plan instalment is due
Your {{1}} instalment of {{2}} is due on {{3}} for plan {{4}}. Pay here: {{5}}.Ready for collection
UtilitySend it when: an order or repair is finished
Your {{1}} is ready at {{2}}. Please bring {{3}} and order slip {{4}}.Invoice and hallmark
UtilitySend it when: a purchase is invoiced
Invoice {{1}} for {{2}} is attached, purity {{3}}, weight {{4}}.Festive preview
MarketingSend it when: customers who opted in
{{1}}, our {{2}} collection preview is on {{3}} at {{4}}. Reply VIEW for a private slot.How the category changes what you pay
- Every template is submitted under one category, and Meta assigns the final one in review. A utility template that reads like a promotion can be reclassified as marketing, which changes both the rate and the opt-in requirement.
- Since 1 October 2026, service messages are charged per delivered message after the first 1,000 free service messages per business phone number per month. The allowance does not roll over and there are no volume tiers.
- Inbound messages are free, and a customer-initiated message opens the 24-hour customer service window. Anything you start outside that window needs an approved template.
Jewellery retailers on WhatsApp: common questions
Templates for other industries
Send these from your own number, with a team behind it
BNex runs the official Meta WhatsApp Cloud API with a shared inbox, campaign broadcasts and a visual flow builder. Connect a number, submit these templates, and start on the free plan — no credit card.