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WhatsApp Templates · Painting Contractors

WhatsApp message templates for painting contractors

Painting contractors need about six templates: four utility messages for survey bookings, colour and finish sign-off, weather delays and final walkthrough, one marketing template for an off-season refresh offer, and one payment reminder. Weather delays are utility because the customer is already mid-job.

Painting jobs hinge on access, colour choices and the weather. WhatsApp lets you flag a rain delay the same morning, confirm a colour in writing and keep the customer from chasing the crew.

Survey booked

Utility

Send it when: When a site survey is arranged

Hi {{1}}, we will come to look at {{2}} on {{3}} at {{4}}. We will need about {{5}} minutes on site.

Colour and finish

Utility

Send it when: Before ordering paint

Hi {{1}}, please confirm the colour and finish for {{2}} so we can order the paint in time.

Weather delay

Utility

Send it when: When rain or wind stops work

Hi {{1}}, the weather has stopped us today at {{2}}. We will be back on site {{3}} and will make up the time.

Off-season refresh

Marketing

Send it when: When the diary is quiet

Hi {{1}}, we have availability this month for interior repainting. Reply here if you would like a free estimate.

Stage update

Utility

Send it when: At the end of each stage

Hi {{1}}, we have finished the {{2}} today and start the {{3}} tomorrow. Everything is on schedule.

Final walkthrough

Utility

Send it when: Before closing the job

Hi {{1}}, we are ready for the walkthrough at {{2}} on {{3}}. Let us know if any area needs a touch-up.

How the category changes what you pay

  • Every template is submitted under one category, and Meta assigns the final one in review. A utility template that reads like a promotion can be reclassified as marketing, which changes both the rate and the opt-in requirement.
  • Since 1 October 2026, service messages are charged per delivered message after the first 1,000 free service messages per business phone number per month. The allowance does not roll over and there are no volume tiers.
  • Inbound messages are free, and a customer-initiated message opens the 24-hour customer service window. Anything you start outside that window needs an approved template.

Painting Contractors on WhatsApp: common questions

Send these from your own number, with a team behind it

BNex runs the official Meta WhatsApp Cloud API with a shared inbox, campaign broadcasts and a visual flow builder. Connect a number, submit these templates, and start on the free plan — no credit card.