WhatsApp Templates · Catering services
WhatsApp message templates for catering services
Catering businesses need fewer templates than most would guess, around 8 to 9. Menu confirmations, headcount deadlines, delivery and setup timings and final invoices are utility tied to an event order; a seasonal menu or tasting offer to past clients is marketing.
Catering goes wrong on numbers and timing, not on taste. A kitchen needs the final headcount before it orders and the setup window before it loads the van, and WhatsApp keeps both confirmations in one place.
Order confirmation
UtilitySend it when: a client places a catering order
Hi {{1}}, your catering order for {{2}} on {{3}} is confirmed. Guests: {{4}}. Order {{5}}.Headcount deadline
UtilitySend it when: the final numbers are due
We need your final headcount for {{1}} by {{2}}. The current count is {{3}}.Menu confirmation
UtilitySend it when: the menu is being finalised
Your menu for {{1}} includes {{2}}. Any allergy notes? Reply by {{3}}.Delivery and setup
UtilitySend it when: the event day approaches
Setup for {{1}} starts at {{2}} at {{3}}. Our crew lead is {{4}}.Final invoice
UtilitySend it when: the event is complete
The final invoice for {{1}} is {{2}}, payable by {{3}}. Receipt attached.Seasonal menu offer
MarketingSend it when: past clients who opted in
{{1}}, our {{2}} menu is available for {{3}} events. Reply MENU for dishes and per-head rates.How the category changes what you pay
- Every template is submitted under one category, and Meta assigns the final one in review. A utility template that reads like a promotion can be reclassified as marketing, which changes both the rate and the opt-in requirement.
- Since 1 October 2026, service messages are charged per delivered message after the first 1,000 free service messages per business phone number per month. The allowance does not roll over and there are no volume tiers.
- Inbound messages are free, and a customer-initiated message opens the 24-hour customer service window. Anything you start outside that window needs an approved template.
Catering services on WhatsApp: common questions
Templates for other industries
Send these from your own number, with a team behind it
BNex runs the official Meta WhatsApp Cloud API with a shared inbox, campaign broadcasts and a visual flow builder. Connect a number, submit these templates, and start on the free plan — no credit card.