WhatsApp Templates · HR & Recruitment Agencies
WhatsApp message templates for recruitment agencies
A recruitment agency usually needs six templates, five utility and one marketing. Utility covers the application acknowledgement, interview invitation, status update, offer release and joining-day details; the marketing template reaches past candidates about a role they did not apply for. Candidates already in a process generate most of the traffic.
Candidates drop out when they lose sight of where they stand, and interview slots get missed. WhatsApp gets the invite, the reminder and the offer to the candidate on the thread they actually read. A candidate who messages first opens a 24-hour window; outbound updates after that need an approved template.
Application Acknowledgement
UtilitySend it when: Immediately after a candidate applies for a role.
Hi {{1}}, we have received your application for {{2}}. Our team will review it and update you shortly.Interview Invitation
UtilitySend it when: When a candidate is shortlisted and a slot must be fixed.
Congratulations {{1}}. You are shortlisted for {{2}}. Interview is on {{3}}. Reply to confirm or request a change.Status Update
UtilitySend it when: While a candidate is waiting between interview rounds.
Update on your application for {{1}}: current stage is {{2}}. We will write again once the next round is scheduled.Offer Release
UtilitySend it when: When a client has confirmed an offer and the candidate must be told.
{{1}}, an offer for {{2}} has been released. Details are attached. Please confirm your decision by {{3}}.Joining Details
UtilitySend it when: Ahead of a candidate's first day at the client site.
Reminder: you join on {{1}} at {{2}}. Carry {{3}}. Contact us here if anything is unclear.Open Role Alert
MarketingSend it when: To a talent pool when a new role matches their profile.
Hi {{1}}, we have a {{2}} opening that fits your background. Reply if you would like the details sent.How the category changes what you pay
- Every template is submitted under one category, and Meta assigns the final one in review. A utility template that reads like a promotion can be reclassified as marketing, which changes both the rate and the opt-in requirement.
- Since 1 October 2026, service messages are charged per delivered message after the first 1,000 free service messages per business phone number per month. The allowance does not roll over and there are no volume tiers.
- Inbound messages are free, and a customer-initiated message opens the 24-hour customer service window. Anything you start outside that window needs an approved template.
HR & Recruitment Agencies on WhatsApp: common questions
Templates for other industries
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