WhatsApp Templates · Gyms and fitness
WhatsApp message templates for gyms, studios and personal trainers
A gym needs class booking confirmation, a session reminder, a trial follow-up within a day, and a membership renewal notice — the first three are utility, the renewal notice is marketing because it invites a new purchase.
Gyms lose members in the first six weeks, usually silently. A trial follow-up the day after the first session and a renewal message before the debit date do more for retention than any discount.
Class booking confirmed
UtilitySend it when: A member or trialist books a class.
Hi {{1}}, your {{2}} class at {{3}} is booked for {{4}} at {{5}} with {{6}}. Reply CANCEL if you cannot make it so someone else can take the spot.Session reminder
UtilitySend it when: Two hours before a booked session.
Hi {{1}}, your {{2}} starts at {{3}} today at {{4}}. Bring a towel and water. Reply CANCEL if you need to release the spot.Trial follow-up
UtilitySend it when: The day after a free or first session.
Hi {{1}}, how did your first session at {{2}} feel? If you would like to plan a routine around your goal, reply PLAN and {{3}} will suggest times this week.Missed session check-in
UtilitySend it when: Two booked sessions in a row are missed.
Hi {{1}}, we have not seen you at {{2}} this week. Nothing is wrong with the plan that a time change cannot fix — reply TIMES and we will find slots that fit.Renewal notice
MarketingSend it when: Before a membership period ends, with opt-in.
Hi {{1}}, your membership at {{2}} renews on {{3}}. Reply RENEW to continue, or PAUSE if you would rather stop for a month.Progress check-in
UtilitySend it when: Monthly, for members with a recorded goal.
Hi {{1}}, you have completed {{2}} sessions this month at {{3}}. Want to review the plan with {{4}} before next month? Reply YES.How the category changes what you pay
- Every template is submitted under one category, and Meta assigns the final one in review. A utility template that reads like a promotion can be reclassified as marketing, which changes both the rate and the opt-in requirement.
- Since 1 October 2026, service messages are charged per delivered message after the first 1,000 free service messages per business phone number per month. The allowance does not roll over and there are no volume tiers.
- Inbound messages are free, and a customer-initiated message opens the 24-hour customer service window. Anything you start outside that window needs an approved template.
Gyms and fitness on WhatsApp: common questions
Templates for other industries
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