WhatsApp Templates · Fertility and IVF clinics
WhatsApp message templates for fertility and IVF clinics
A fertility clinic needs five utility templates and one marketing template. Appointment confirmation, cycle-scan reminders, medication instructions, results ready and a next-step notice are utility because they follow a treatment cycle the patient is already in; an open information session is marketing.
An IVF cycle runs on timing. A missed scan or a medication started on the wrong day affects the whole protocol, and the anxiety of waiting for results is real. Messages that arrive with the exact next step reduce both the missed steps and the calls to the clinic.
Appointment confirmation
UtilitySend it when: When the clinic books a scan or consultation.
Hi {{1}}, your appointment at {{2}} is confirmed for {{3}} at {{4}} with {{5}}. If you would like a private room, reply PRIVATE and we will arrange it.Cycle scan reminder
UtilitySend it when: The day before a scheduled cycle scan.
Hi {{1}}, your scan at {{2}} is booked for {{3}} at {{4}}. Please bring your medication list and arrive 15 minutes early.Medication instructions
UtilitySend it when: When a new phase of the protocol begins.
Hi {{1}}, this is {{2}} from {{3}}. Starting {{4}}, take {{5}} as we discussed. Reply here if you are unsure about any dose.Results ready
UtilitySend it when: When a test the clinic ordered is back.
Hi {{1}}, your {{2}} results from {{3}} are ready. Your clinician will call you on {{4}}, or reply here to arrange another time.Next-step notice
UtilitySend it when: Between cycle stages, when the plan moves on.
Hi {{1}}, your next step at {{2}} is {{3}}, planned for {{4}}. Reply CONFIRM and we will send the preparation details.Information session invite
MarketingSend it when: An open session the patient did not book.
Hi {{1}}, {{2}} is holding a free information session on treatment options on {{3}}. Reply INFO if you would like the details and a place.How the category changes what you pay
- Every template is submitted under one category, and Meta assigns the final one in review. A utility template that reads like a promotion can be reclassified as marketing, which changes both the rate and the opt-in requirement.
- Since 1 October 2026, service messages are charged per delivered message after the first 1,000 free service messages per business phone number per month. The allowance does not roll over and there are no volume tiers.
- Inbound messages are free, and a customer-initiated message opens the 24-hour customer service window. Anything you start outside that window needs an approved template.
Fertility and IVF clinics on WhatsApp: common questions
Templates for other industries
Send these from your own number, with a team behind it
BNex runs the official Meta WhatsApp Cloud API with a shared inbox, campaign broadcasts and a visual flow builder. Connect a number, submit these templates, and start on the free plan — no credit card.