WhatsApp Templates · Pet grooming and boarding
WhatsApp message templates for pet grooming and boarding businesses
A pet groomer or boarding business needs five utility templates and one marketing template. Booking confirmation, drop-off reminder, pet ready for pickup, boarding updates and a vaccination-requirements reminder are utility because the owner already booked; a seasonal grooming offer is marketing.
Grooming and boarding run on tight daily slots. A no-show leaves a chair empty and a late collection holds a kennel or a groomer past closing. Most of that is solved by two messages: one before the booking and one when the pet is ready.
Booking confirmation
UtilitySend it when: When the owner books a groom or a stay.
Hi {{1}}, {{2}}'s {{3}} appointment at {{4}} is booked for {{5}} at {{6}}. Reply RESCHEDULE if plans change.Drop-off reminder
UtilitySend it when: A day before the appointment.
Reminder: {{1}}, bring {{2}} to {{3}} tomorrow at {{4}}. A full groom takes about {{5}} hours — we will message when they are ready.Pet ready for pickup
UtilitySend it when: When the groom or stay is finished.
Hi {{1}}, {{2}} is groomed and ready at {{3}}. The total is {{4}}. We are open until {{5}}.Boarding update
UtilitySend it when: During an agreed stay, once a day.
Hi {{1}}, update on {{2}}'s stay at {{3}}: {{4}}. All well — reply here if you would like a photo.Vaccination requirements reminder
UtilitySend it when: When a booking needs a current vaccination record.
Hi {{1}}, {{2}}'s boarding at {{3}} on {{4}} needs a current vaccination record. Reply with a photo of the card and we will add it to the booking.Seasonal grooming offer
MarketingSend it when: A promo the owner did not request.
Hi {{1}}, {{2}} is offering a seasonal groom this month. Shorter coats are easier to keep clean in this weather. Reply BOOK and we will find you a slot.How the category changes what you pay
- Every template is submitted under one category, and Meta assigns the final one in review. A utility template that reads like a promotion can be reclassified as marketing, which changes both the rate and the opt-in requirement.
- Since 1 October 2026, service messages are charged per delivered message after the first 1,000 free service messages per business phone number per month. The allowance does not roll over and there are no volume tiers.
- Inbound messages are free, and a customer-initiated message opens the 24-hour customer service window. Anything you start outside that window needs an approved template.
Pet grooming and boarding on WhatsApp: common questions
Templates for other industries
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