WhatsApp Templates · Bus and intercity operators
WhatsApp message templates for bus and intercity operators
Bus and intercity operators need around 9 templates, mostly utility: ticket confirmations, boarding point and time, seat details, delay notices and cancellation refunds all serve a journey the passenger has already booked. One marketing template covers extra routes or holiday seats to prior passengers.
Passengers waiting on a platform want one thing: is the bus coming and where do I stand. A quick WhatsApp with the boarding point, seat number and any delay replaces the crowd around the enquiry counter.
Ticket confirmation
UtilitySend it when: a passenger buys a ticket
Hi {{1}}, seat {{2}} on the {{3}} service to {{4}} on {{5}} is confirmed. PNR {{6}}.Boarding point and time
UtilitySend it when: the day before travel
Boarding for {{1}} is at {{2}} at {{3}}. Please arrive 15 minutes early. Bus number {{4}}.Delay notice
UtilitySend it when: the service runs behind schedule
Your {{1}} service is delayed by {{2}} due to {{3}}. Revised departure {{4}}.Cancellation and refund
UtilitySend it when: a booking is cancelled
Booking {{1}} is cancelled. The refund of {{2}} will reach your account in {{3}}.Journey reminder
UtilitySend it when: the evening before departure
Reminder: your bus to {{1}} departs tomorrow at {{2}} from {{3}}. PNR {{4}}.Holiday route offer
MarketingSend it when: prior passengers who opted in
{{1}}, we have extra seats to {{2}} on {{3}}. Reply SEATS for times and fares.How the category changes what you pay
- Every template is submitted under one category, and Meta assigns the final one in review. A utility template that reads like a promotion can be reclassified as marketing, which changes both the rate and the opt-in requirement.
- Since 1 October 2026, service messages are charged per delivered message after the first 1,000 free service messages per business phone number per month. The allowance does not roll over and there are no volume tiers.
- Inbound messages are free, and a customer-initiated message opens the 24-hour customer service window. Anything you start outside that window needs an approved template.
Bus and intercity operators on WhatsApp: common questions
Templates for other industries
Send these from your own number, with a team behind it
BNex runs the official Meta WhatsApp Cloud API with a shared inbox, campaign broadcasts and a visual flow builder. Connect a number, submit these templates, and start on the free plan — no credit card.