WhatsApp Templates · Equipment Rental Companies
WhatsApp message templates for equipment rental companies
Equipment rental companies need six templates, five utility and one marketing. The utility set covers hire confirmations, delivery and collection scheduling, maintenance and breakdown alerts, overdue returns and invoice updates, while the marketing message promotes idle equipment or a long-term hire rate.
Plant and tool hire lives on utilisation, and a machine sitting on a site past its return date is lost revenue. WhatsApp keeps hirers aware of dates, service needs and collections without a daily call round.
Hire confirmed
UtilitySend it when: A customer has booked equipment
Hi {{1}}, your hire of the {{2}} is confirmed from {{3}} at a rate of {{4}}. We will send the delivery details and site contact request before it goes out.Delivery scheduling
UtilitySend it when: The equipment is being dispatched to a site
Hi {{1}}, your {{2}} is scheduled for delivery to {{3}} on {{4}} between {{5}}. Please make sure someone can sign and that the access route is clear.Maintenance and breakdown alert
UtilitySend it when: A machine needs a service or has broken down on site
Hi {{1}}, the {{2}} on hire to you is due a service, or we have logged a fault at {{3}}. Our engineer will attend on {{4}} to keep it running.Overdue return notice
UtilitySend it when: Hired equipment is past its agreed return date
Hi {{1}}, the {{2}} was due back on {{3}} and is now on extended hire at {{4}}. Please confirm a collection date or reply to extend the rental.Invoice and charges update
UtilitySend it when: A hire invoice or damage charge is issued
Hi {{1}}, your invoice for the {{2}} is {{3}}, including {{4}}. Payment is due by {{5}}, and please tell us if you need the hire log for your records.Long-term hire offer
MarketingSend it when: Promoting a lower rate for a longer hire
Hi {{1}}, we have {{2}} available for long-term hire at {{3}} per {{4}}, including servicing. If it would help your project, reply and we will put a quote together.How the category changes what you pay
- Every template is submitted under one category, and Meta assigns the final one in review. A utility template that reads like a promotion can be reclassified as marketing, which changes both the rate and the opt-in requirement.
- Since 1 October 2026, service messages are charged per delivered message after the first 1,000 free service messages per business phone number per month. The allowance does not roll over and there are no volume tiers.
- Inbound messages are free, and a customer-initiated message opens the 24-hour customer service window. Anything you start outside that window needs an approved template.
Equipment Rental Companies on WhatsApp: common questions
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