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WhatsApp Templates · Gas Agencies

WhatsApp message templates for gas agencies

Gas agencies usually need six templates: four utility messages for booking confirmations, delivery slots, safety checks and regulator swaps, one marketing template for a multi-cylinder offer on a new connection, and one refill reminder. Booking and delivery messages are utility because the connection is already the customer's.

Gas delivery is a trust business, and trust depends on arrival times and safety. WhatsApp confirms the booking, gives a slot the customer can plan around and logs the safety reminder in writing.

Booking confirmed

Utility

Send it when: When a cylinder is ordered

Hi {{1}}, your booking for {{2}} is confirmed for delivery on {{3}}.

Delivery slot

Utility

Send it when: On the delivery day

Hi {{1}}, the {{2}} cylinder will reach {{3}} between {{4}}. Please keep the empty ready.

Safety check

Utility

Send it when: When a service is due

Hi {{1}}, the agency will check the regulator and hose at {{2}} on {{3}}. It takes about {{4}} minutes.

New connection offer

Marketing

Send it when: When promoting a second connection

Hi {{1}}, we are offering a discounted rate on a second cylinder connection this month. Reply here for details.

Refill reminder

Utility

Send it when: When the usual refill is due

Hi {{1}}, your last refill was around {{2}}. Reply here to book the next one.

Subsidy or price update

Utility

Send it when: When the cylinder price changes

Hi {{1}}, the price of {{2}} changes to {{3}} from {{4}}. Your next booking will use the new rate.

How the category changes what you pay

  • Every template is submitted under one category, and Meta assigns the final one in review. A utility template that reads like a promotion can be reclassified as marketing, which changes both the rate and the opt-in requirement.
  • Since 1 October 2026, service messages are charged per delivered message after the first 1,000 free service messages per business phone number per month. The allowance does not roll over and there are no volume tiers.
  • Inbound messages are free, and a customer-initiated message opens the 24-hour customer service window. Anything you start outside that window needs an approved template.

Gas Agencies on WhatsApp: common questions

Send these from your own number, with a team behind it

BNex runs the official Meta WhatsApp Cloud API with a shared inbox, campaign broadcasts and a visual flow builder. Connect a number, submit these templates, and start on the free plan — no credit card.