WhatsApp Templates · Car Dealerships
WhatsApp message templates for car dealerships
Car dealerships need six templates, four utility, one authentication and one marketing. The utility set covers test drive confirmations, order and finance status, delivery bookings and service due reminders, the authentication code secures the customer portal, and the marketing message invites interest in current stock.
A car sale involves paperwork, finance and a delivery date, and buyers go quiet between each step. WhatsApp keeps the deal warm with short, timely updates they read on the go.
Test drive confirmed
UtilitySend it when: A customer has booked to see a vehicle
Hi {{1}}, your test drive of the {{2}} is confirmed for {{3}} at {{4}}. Please bring your licence and, if you plan to discuss finance, your ID and address proof.Order and finance status update
UtilitySend it when: A placed order moves through document or loan approval
Hi {{1}}, your order for the {{2}} is progressing and the finance file is at {{3}}. We expect a decision by {{4}} and will call you the moment it clears.Delivery booking
UtilitySend it when: The vehicle is ready and the handover is being scheduled
Hi {{1}}, your {{2}} is ready for delivery. We can hand over on {{3}} at {{4}}, and please bring your ID and the balance payment of {{5}} if applicable.Service due reminder
UtilitySend it when: A customer's scheduled service or inspection is due
Hi {{1}}, your {{2}} is due for its {{3}} service at {{4}}. Shall we book you a slot, or reply with a date that suits and we will arrange the pickup.Customer portal login code
AuthenticationSend it when: A customer signs in to your portal or app
Hi {{1}}, your verification code is {{2}}. It is valid for ten minutes. If you did not request it, please ignore this message.New stock and offer
MarketingSend it when: Promoting current stock or a finance offer to past enquirers
Hi {{1}}, we have just taken in a {{2}} at {{3}} with finance from {{4}} per month. If you are still considering a change, reply and we will hold a viewing for you.How the category changes what you pay
- Every template is submitted under one category, and Meta assigns the final one in review. A utility template that reads like a promotion can be reclassified as marketing, which changes both the rate and the opt-in requirement.
- Since 1 October 2026, service messages are charged per delivered message after the first 1,000 free service messages per business phone number per month. The allowance does not roll over and there are no volume tiers.
- Inbound messages are free, and a customer-initiated message opens the 24-hour customer service window. Anything you start outside that window needs an approved template.
Car Dealerships on WhatsApp: common questions
Templates for other industries
Send these from your own number, with a team behind it
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