WhatsApp Templates · Hotels and resorts
WhatsApp message templates for hotels and resorts
Hotels and resorts need roughly 11 to 12 WhatsApp templates, and almost all of them are utility: booking confirmations, check-in and arrival details, folio and payment updates and post-stay receipts all sit inside a stay the guest already booked. Marketing is limited to upgrade or seasonal-package offers sent to past guests who opted in.
A hotel front desk answers the same questions all day: what time is check-in, is my booking confirmed, where do I park. WhatsApp puts the confirmation, directions and room details in the guest's hands before arrival and cuts the call volume that eats into service time.
Booking confirmation
UtilitySend it when: the guest completes a reservation
Hi {{1}}, your stay at {{2}} is confirmed. Confirmation {{3}}, check-in on {{4}} from 2 PM. Reply here if anything changes.Pre-arrival check-in details
UtilitySend it when: the day before arrival
Your check-in is tomorrow from {{1}}. Room type {{2}}. Directions and parking: {{3}}. The front desk is on {{4}} any time.Folio and payment update
UtilitySend it when: a deposit or balance is processed
We have received {{1}} towards your stay at {{2}}. The remaining balance of {{3}} is payable at check-in.In-house late checkout offer
MarketingSend it when: the guest is in-house and no same-day booking follows
Still with us at {{1}}? Extend checkout to {{2}} for {{3}} and keep the room a little longer. Reply YES and we will arrange it.Post-stay receipt
UtilitySend it when: the guest has checked out
Thank you for staying at {{1}}. Your final invoice is attached, total {{2}}. We hope to welcome you again.Seasonal package offer
MarketingSend it when: past guests who opted in
{{1}}, our {{2}} package runs from {{3}} and includes {{4}}. Reply INFO for rates and available dates.How the category changes what you pay
- Every template is submitted under one category, and Meta assigns the final one in review. A utility template that reads like a promotion can be reclassified as marketing, which changes both the rate and the opt-in requirement.
- Since 1 October 2026, service messages are charged per delivered message after the first 1,000 free service messages per business phone number per month. The allowance does not roll over and there are no volume tiers.
- Inbound messages are free, and a customer-initiated message opens the 24-hour customer service window. Anything you start outside that window needs an approved template.
Hotels and resorts on WhatsApp: common questions
Templates for other industries
Send these from your own number, with a team behind it
BNex runs the official Meta WhatsApp Cloud API with a shared inbox, campaign broadcasts and a visual flow builder. Connect a number, submit these templates, and start on the free plan — no credit card.