WhatsApp Templates · Eye clinics and opticians
WhatsApp message templates for eye clinics and opticians
An eye clinic or optician needs five utility templates and one marketing template. Appointment confirmation, a test reminder, glasses or contact lenses ready, and a post-exam care note are utility because the customer booked or attended; an annual eye-test recall invites a visit nobody asked for and is marketing.
Opticians sell a product the customer collects days after a decision they made in the chair. The gap between the eye test and the collection is where customers drift and orders sit uncollected. A message when the frames arrive closes that gap without a phone call.
Appointment confirmation
UtilitySend it when: When the eye test is booked.
Hi {{1}}, your eye test at {{2}} is confirmed for {{3}} at {{4}} with {{5}}. Bring your current glasses or lenses if you have them.Test reminder (24h)
UtilitySend it when: 24 hours before the booked test.
Reminder: {{1}}, your appointment at {{2}} is tomorrow, {{3}} at {{4}}. Reply CONFIRM to keep it or RESCHEDULE to change it.Glasses ready for collection
UtilitySend it when: When the finished pair arrives from the lab.
Hi {{1}}, your {{2}} are ready at {{3}}. The balance is {{4}}. We are open until {{5}} today — reply here if you would like them posted.Contact lens order ready
UtilitySend it when: When a lens order is in stock or arrives.
Hi {{1}}, your contact lens order from {{2}} has arrived. Reply COLLECT or POST and we will sort the rest.Post-exam dilation note
UtilitySend it when: After an exam where the pupils were dilated.
Hi {{1}}, your pupils were dilated at {{2}} today. Vision may stay blurred for about {{3}} hours — avoid driving until it clears. Reply here if anything feels wrong.Annual eye test recall
MarketingSend it when: Twelve months after the last test.
Hi {{1}}, it has been a year since your last eye test at {{2}}. Vision changes slowly and is easy to miss. Reply BOOK and we will offer you a slot.How the category changes what you pay
- Every template is submitted under one category, and Meta assigns the final one in review. A utility template that reads like a promotion can be reclassified as marketing, which changes both the rate and the opt-in requirement.
- Since 1 October 2026, service messages are charged per delivered message after the first 1,000 free service messages per business phone number per month. The allowance does not roll over and there are no volume tiers.
- Inbound messages are free, and a customer-initiated message opens the 24-hour customer service window. Anything you start outside that window needs an approved template.
Eye clinics and opticians on WhatsApp: common questions
Templates for other industries
Send these from your own number, with a team behind it
BNex runs the official Meta WhatsApp Cloud API with a shared inbox, campaign broadcasts and a visual flow builder. Connect a number, submit these templates, and start on the free plan — no credit card.