WhatsApp Templates · Wholesale & B2B Distributors
WhatsApp message templates for distributors
A wholesale distributor typically needs six templates, five utility and one marketing. Utility covers order confirmation, dispatch and delivery alerts, credit or debit notes, stock-out notices and payment reminders; the marketing slot runs a scheme or a clearance offer. Retail and trade buyers reorder constantly, which keeps the utility set busy.
Trade buyers order in a hurry and want instant confirmation of what is coming and when. WhatsApp carries the confirmation, the price and the delivery note to the buyer's counter phone. A buyer-initiated message opens a 24-hour window; distributor-initiated messages after it need an approved template.
Order Confirmation
UtilitySend it when: Right after a trade buyer places or amends an order.
Order {{1}} confirmed for {{2}}. Total {{3}}. Delivery expected on {{4}}. Reply for any change.Delivery Notification
UtilitySend it when: On the day goods are out for delivery to the buyer.
Your order {{1}} is out for delivery today. Driver contact {{2}}. Please keep someone available to receive.Price Revision Notice
UtilitySend it when: When a rate change applies to an account already being supplied.
{{1}}, rates on {{2}} change from {{3}}. The updated list is attached. Orders before that date hold the old rate.Credit Note Issued
UtilitySend it when: When a return, short supply or damage is settled.
Credit note {{1}} for {{2}} has been raised against your account. Adjusted balance is attached for your records.Stock Availability Notice
UtilitySend it when: When a line the buyer ordered or asked about is short.
{{1}}, {{2}} is currently short. Expected back on {{3}}. We can part-supply now or hold the order.Scheme Announcement
MarketingSend it when: To the trade when a volume scheme or clearance offer runs.
{{1}}, our {{2}} scheme runs till {{3}}. Reply and we will share the slabs and register your counter.How the category changes what you pay
- Every template is submitted under one category, and Meta assigns the final one in review. A utility template that reads like a promotion can be reclassified as marketing, which changes both the rate and the opt-in requirement.
- Since 1 October 2026, service messages are charged per delivered message after the first 1,000 free service messages per business phone number per month. The allowance does not roll over and there are no volume tiers.
- Inbound messages are free, and a customer-initiated message opens the 24-hour customer service window. Anything you start outside that window needs an approved template.
Wholesale & B2B Distributors on WhatsApp: common questions
Templates for other industries
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