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WhatsApp Templates · Rental and Lease Agencies

WhatsApp message templates for rental and lease agencies

Rental and lease agencies need six WhatsApp templates: four utility messages for viewing confirmations, application updates, deposit receipts and move-in instructions, one marketing template for a new listing to opted-in applicants, and one authentication template for applicant portal logins. Utility messages cover the letting process already under way.

Letting agents lose deals to slow replies, especially between a viewing and an application. WhatsApp confirmations and application updates keep applicants warm and cut the number of no-shows. Because most applicants read WhatsApp before email, deposit and move-in details arrive when they still matter.

Viewing confirmation

Utility

Send it when: an applicant books a viewing

Hi {{1}}, your viewing of {{2}} is confirmed for {{3}} at {{4}}. Reply RESCHEDULE if the time no longer works.

Application update

Utility

Send it when: an application moves stage

Hi {{1}}, your application for {{2}} has moved to {{3}}. Next step: {{4}}. Reply here with any questions.

Deposit receipt

Utility

Send it when: a holding deposit is received

Hi {{1}}, we received your deposit of {{2}} for {{3}} on {{4}}. Reference {{5}}. Your move-in date is {{6}}.

Move-in instructions

Utility

Send it when: a tenancy start date approaches

Hi {{1}}, here is everything for your move-in on {{2}}: keys, parking and utility notes are at {{3}}. Reply for help on the day.

New listing alert

Marketing

Send it when: matching a new property to opted-in applicants

Hi {{1}}, a {{2}} matching your search is now available in {{3}}. Want a viewing slot? Reply YES and we will hold one.

Applicant portal code

Authentication

Send it when: an applicant logs into the portal

{{1}} is your one-time code for the {{2}} applicant portal. It expires in {{3}} minutes. Do not share it.

How the category changes what you pay

  • Every template is submitted under one category, and Meta assigns the final one in review. A utility template that reads like a promotion can be reclassified as marketing, which changes both the rate and the opt-in requirement.
  • Since 1 October 2026, service messages are charged per delivered message after the first 1,000 free service messages per business phone number per month. The allowance does not roll over and there are no volume tiers.
  • Inbound messages are free, and a customer-initiated message opens the 24-hour customer service window. Anything you start outside that window needs an approved template.

Rental and Lease Agencies on WhatsApp: common questions

Templates for other industries

Property Management Companies6 templatesReal Estate Developers6 templatesInterior Fit-Out Firms6 templates

Send these from your own number, with a team behind it

BNex runs the official Meta WhatsApp Cloud API with a shared inbox, campaign broadcasts and a visual flow builder. Connect a number, submit these templates, and start on the free plan — no credit card.

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