WhatsApp Templates · Salons and spas
WhatsApp message templates for salons, spas and beauty studios
A salon needs booking confirmation, a same-day reminder, and a rebooking prompt at the natural end of the service cycle. The first two are utility; the rebooking prompt is marketing because it invites a future appointment the client has not asked for.
Salon revenue is built on repeat visits, and the gap between visits is where clients are lost. The reminder protects today's slot; the rebooking prompt, timed to how long the service actually lasts, protects the next one.
Booking confirmation
UtilitySend it when: When the appointment is added to the calendar.
Hi {{1}}, your {{2}} appointment at {{3}} is booked for {{4}} at {{5}}. Reply RESCHEDULE if you need another time.Reminder three hours before
UtilitySend it when: Three hours before the appointment.
Hi {{1}}, a reminder that your {{2}} is today at {{3}} with {{4}}. Reply CONFIRM to keep it or RESCHEDULE to move it.After-service care note
UtilitySend it when: A few hours after a colour, keratin or skin treatment.
Hi {{1}}, thanks for coming in today. For the best result from your {{2}}, avoid washing it for {{3}} hours. Reply here if anything at all looks unusual.Rebooking prompt
MarketingSend it when: At the point the previous service normally needs repeating.
Hi {{1}}, it has been {{2}} weeks since your last {{3}} at {{4}}. Reply BOOK and we will show you this week's openings.Package balance reminder
UtilitySend it when: A prepaid package still has sessions left.
Hi {{1}}, your {{2}} package at {{3}} has {{4}} sessions remaining. Reply BOOK to use one this week.Waitlist opening
MarketingSend it when: A slot opens and the client earlier asked for one.
Hi {{1}}, a slot has opened at {{2}} on {{3}} at {{4}}. Reply TAKE and we will hold it for you for 30 minutes.How the category changes what you pay
- Every template is submitted under one category, and Meta assigns the final one in review. A utility template that reads like a promotion can be reclassified as marketing, which changes both the rate and the opt-in requirement.
- Since 1 October 2026, service messages are charged per delivered message after the first 1,000 free service messages per business phone number per month. The allowance does not roll over and there are no volume tiers.
- Inbound messages are free, and a customer-initiated message opens the 24-hour customer service window. Anything you start outside that window needs an approved template.
Salons and spas on WhatsApp: common questions
Templates for other industries
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