WhatsApp Templates · Security Services
WhatsApp message templates for security service providers
Security providers typically keep six templates: four utility messages for guard deployment, shift changes, patrol reports and incident alerts, one marketing template for a contract upgrade, and one review request. Reports and alerts are utility because they cover the site the client already pays for.
Security work is verified by records, and records are only useful if the client sees them. WhatsApp delivers patrol confirmations and incident alerts to the client's phone in real time, which often replaces end-of-week summaries.
Guard deployed
UtilitySend it when: When a guard reports for duty
Hi {{1}}, {{2}} has started the shift at {{3}} and signed on at {{4}}.Shift change
UtilitySend it when: At handover between shifts
Hi {{1}}, the handover at {{2}} is complete. {{3}} is now on duty until {{4}}.Patrol report
UtilitySend it when: After a patrol round
Hi {{1}}, patrol {{2}} at {{3}} is complete. All points checked. Reply here if you want the full log.Incident alert
UtilitySend it when: When something needs the client's attention
Hi {{1}}, we need your attention at {{2}}: {{3}}. We have taken the following action: {{4}}.Contract upgrade
MarketingSend it when: When offering extra coverage
Hi {{1}}, we can add overnight patrols at {{2}} from next month. Reply here if you would like a costing.Service review
UtilitySend it when: At the end of a contract period
Hi {{1}}, we would value your feedback on the service at {{2}}. Reply here with anything we should improve.How the category changes what you pay
- Every template is submitted under one category, and Meta assigns the final one in review. A utility template that reads like a promotion can be reclassified as marketing, which changes both the rate and the opt-in requirement.
- Since 1 October 2026, service messages are charged per delivered message after the first 1,000 free service messages per business phone number per month. The allowance does not roll over and there are no volume tiers.
- Inbound messages are free, and a customer-initiated message opens the 24-hour customer service window. Anything you start outside that window needs an approved template.
Security Services on WhatsApp: common questions
Templates for other industries
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