WhatsApp Templates · Hospitals & Multi-Specialty Clinics
WhatsApp message templates for hospitals and multi-specialty clinics
Hospitals and multi-specialty clinics need six templates: four utility messages for appointment confirmation, pre-visit instructions, report-ready alerts and billing reminders, one marketing template for a screening camp, and one authentication template for the patient portal.
Patients drop off when appointments are forgotten or reports are not collected, and both are administrative, not clinical, failures. WhatsApp confirms the visit, preps the patient and tells them the report is ready, which reduces no-shows and front-desk load.
Appointment confirmation
UtilitySend it when: Send when an appointment is booked.
Hi {{1}}, your appointment with {{2}} is confirmed for {{3}}. Reply here to reschedule.Pre-visit instructions
UtilitySend it when: Send a day before the visit.
Hi {{1}}, your appointment is tomorrow at {{2}}. Please arrive 15 minutes early and bring your previous reports and ID.Report ready
UtilitySend it when: Send when a lab or scan report is available.
Hi {{1}}, your report for {{2}} is ready. Reply here to collect it or request a digital copy.Billing reminder
UtilitySend it when: Send when a bill or estimate is pending.
Hi {{1}}, a balance of {{2}} is pending for your visit on {{3}}. Reply here for the payment options.Screening camp invite
MarketingSend it when: Send to opted-in contacts in the local area.
{{1}}, we are running a health screening camp on {{2}}. Book a slot at a discounted rate. Reply STOP to opt out.Portal login code
AuthenticationSend it when: Send when a patient signs in to the patient portal.
{{1}} is your patient portal login code. Never share it with anyone.How the category changes what you pay
- Every template is submitted under one category, and Meta assigns the final one in review. A utility template that reads like a promotion can be reclassified as marketing, which changes both the rate and the opt-in requirement.
- Since 1 October 2026, service messages are charged per delivered message after the first 1,000 free service messages per business phone number per month. The allowance does not roll over and there are no volume tiers.
- Inbound messages are free, and a customer-initiated message opens the 24-hour customer service window. Anything you start outside that window needs an approved template.
Hospitals & Multi-Specialty Clinics on WhatsApp: common questions
Templates for other industries
Send these from your own number, with a team behind it
BNex runs the official Meta WhatsApp Cloud API with a shared inbox, campaign broadcasts and a visual flow builder. Connect a number, submit these templates, and start on the free plan — no credit card.