WhatsApp Templates · Grocery and kirana stores
WhatsApp message templates for grocery and kirana stores
Grocery and kirana stores need about 8 templates. Order confirmations, substitution and out-of-stock notices, delivery windows and payment confirmations are utility; a weekly offer or restock reminder to subscribed customers is marketing.
A neighbourhood store runs on repeat orders and quick answers about what is in stock. WhatsApp turns a phone-order mess into a written list the customer can confirm, with substitutions flagged before the rider leaves.
Order confirmation
UtilitySend it when: a customer places an order
Hi {{1}}, we have your order {{2}} for {{3}}. Total {{4}}. Delivery by {{5}}.Substitution notice
UtilitySend it when: an item is out of stock
{{1}} is unavailable today. We substituted {{2}} at {{3}}. Reply YES to accept or NO to remove it.Delivery window
UtilitySend it when: an order is dispatched
Your order {{1}} will arrive between {{2}} and {{3}}. Rider {{4}} will call on arrival.Payment confirmation
UtilitySend it when: payment is received
We received {{1}} for order {{2}}. Balance {{3}} is due on delivery.Order ready for pickup
UtilitySend it when: a walk-in order is packed
Order {{1}} is packed and ready at {{2}}. We are open until {{3}}.Weekly offer
MarketingSend it when: subscribed customers
{{1}}, this week {{2}} is at {{3}}. Reply LIST to see the full offer.How the category changes what you pay
- Every template is submitted under one category, and Meta assigns the final one in review. A utility template that reads like a promotion can be reclassified as marketing, which changes both the rate and the opt-in requirement.
- Since 1 October 2026, service messages are charged per delivered message after the first 1,000 free service messages per business phone number per month. The allowance does not roll over and there are no volume tiers.
- Inbound messages are free, and a customer-initiated message opens the 24-hour customer service window. Anything you start outside that window needs an approved template.
Grocery and kirana stores on WhatsApp: common questions
Templates for other industries
Send these from your own number, with a team behind it
BNex runs the official Meta WhatsApp Cloud API with a shared inbox, campaign broadcasts and a visual flow builder. Connect a number, submit these templates, and start on the free plan — no credit card.