WhatsApp Templates · Mental Health & Counselling
WhatsApp message templates for mental health and counselling practices
Mental health and counselling practices need six templates: four utility messages for session confirmation, intake form requests, reschedule notices and follow-up check-ins, one marketing template for a group workshop, and one authentication template for the client portal.
Between sessions, silence is normal and a reminder can feel intrusive if it is clumsy. Clear, low-pressure operational messages confirm the time, share the form and handle reschedules, all while keeping the channel professional and consented.
Session confirmation
UtilitySend it when: Send when a session is booked.
Hi {{1}}, your session with {{2}} is confirmed for {{3}}. Reply here if you need to change the time.Intake form request
UtilitySend it when: Send before a first session.
Hi {{1}}, please complete the intake form before your session on {{2}}. Reply here if you would like it sent another way.Reschedule notice
UtilitySend it when: Send when a session has to move.
Hi {{1}}, the session planned for {{2}} needs to move to {{3}}. Reply here to confirm or choose another slot.Follow-up check-in
UtilitySend it when: Send a short time after a session, if the client agreed.
Hi {{1}}, checking in after our last session. Reply here if you would like to book a follow-up.Workshop invite
MarketingSend it when: Send to opted-in contacts about a group programme.
{{1}}, we are running a small group workshop on {{2}}. Places are limited and confidential. Reply STOP to opt out.Portal login code
AuthenticationSend it when: Send when a client signs in to the booking portal.
{{1}} is your portal login code. Never share it with anyone.How the category changes what you pay
- Every template is submitted under one category, and Meta assigns the final one in review. A utility template that reads like a promotion can be reclassified as marketing, which changes both the rate and the opt-in requirement.
- Since 1 October 2026, service messages are charged per delivered message after the first 1,000 free service messages per business phone number per month. The allowance does not roll over and there are no volume tiers.
- Inbound messages are free, and a customer-initiated message opens the 24-hour customer service window. Anything you start outside that window needs an approved template.
Mental Health & Counselling on WhatsApp: common questions
Templates for other industries
Send these from your own number, with a team behind it
BNex runs the official Meta WhatsApp Cloud API with a shared inbox, campaign broadcasts and a visual flow builder. Connect a number, submit these templates, and start on the free plan — no credit card.