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WhatsApp Templates · Packaging Suppliers

WhatsApp message templates for packaging suppliers

Packaging suppliers usually need six templates: four utility messages for quote confirmation, dispatch updates, delivery windows and back-in-stock notices, one marketing template for a repeat-order deal, and one price-change notice. Dispatch and delivery messages are utility because they cover an order already placed.

Packaging runs on predictable reorders and predictable lead times. WhatsApp lets you confirm a dispatch the moment the pallet leaves and warn a customer early when stock or price shifts.

Quote confirmed

Utility

Send it when: When an order is placed from a quote

Hi {{1}}, your order for {{2}} is confirmed at {{3}}. We will dispatch by {{4}}.

Back in stock

Utility

Send it when: When a waiting item arrives

Hi {{1}}, the {{2}} you asked about is back in stock. Reply here to place the order.

Dispatched

Utility

Send it when: When the order leaves the warehouse

Hi {{1}}, order {{2}} has been dispatched. Delivery to {{3}} is expected by {{4}}.

Repeat-order deal

Marketing

Send it when: When encouraging a reorder

Hi {{1}}, order {{2}} of {{3}} again this month and we will hold the current price on the next batch.

Delivery booked

Utility

Send it when: When a delivery slot is set

Hi {{1}}, your pallet is scheduled for {{2}} between {{3}}. Please confirm someone can take delivery.

Price change

Utility

Send it when: When costs affect pricing

Hi {{1}}, the price of {{2}} changes to {{3}} from {{4}}. Existing orders are unaffected.

How the category changes what you pay

  • Every template is submitted under one category, and Meta assigns the final one in review. A utility template that reads like a promotion can be reclassified as marketing, which changes both the rate and the opt-in requirement.
  • Since 1 October 2026, service messages are charged per delivered message after the first 1,000 free service messages per business phone number per month. The allowance does not roll over and there are no volume tiers.
  • Inbound messages are free, and a customer-initiated message opens the 24-hour customer service window. Anything you start outside that window needs an approved template.

Packaging Suppliers on WhatsApp: common questions

Send these from your own number, with a team behind it

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