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WhatsApp Templates · Dermatology clinics

WhatsApp message templates for dermatology and skin clinics

A dermatology clinic needs five utility templates and one marketing template. Appointment confirmation, pre-treatment preparation, aftercare follow-up, patch-test results and a treatment-plan follow-up are utility because they attach to a consultation already under way; a seasonal skin-check offer is marketing.

Skin treatment fails on preparation and aftercare, not on the procedure itself. A patient who keeps using the wrong active ingredient before a peel, or skips the sunscreen afterwards, is a complaint waiting to happen. The messages below keep the instructions in front of the patient at the point they matter.

Appointment confirmation

Utility

Send it when: After the clinic books a consultation.

Hi {{1}}, your appointment at {{2}} is confirmed for {{3}} at {{4}} with {{5}}. Please arrive with a clean face and no makeup if possible.

Pre-treatment instructions

Utility

Send it when: A few days before a procedure or course starts.

Hi {{1}}, before your {{2}} on {{3}}, please stop using {{4}} for the days we discussed and avoid sun exposure. Reply here with any questions.

Aftercare follow-up

Utility

Send it when: The day after a procedure, once per treatment.

Hi {{1}}, checking in after your {{2}} at {{3}}. Keep the area {{4}} and avoid {{5}} for the first few days. Reply here if you are concerned.

Patch test results ready

Utility

Send it when: When a result the patient is waiting on is back.

Hi {{1}}, your patch test results from {{2}} are ready. We found {{3}}. Reply CALL and we will explain what it means for your treatment.

Treatment plan follow-up

Utility

Send it when: After a consultation where a plan was quoted but not yet booked.

Hi {{1}}, following your consultation at {{2}} on {{3}}, your plan is ready: {{4}}. Reply YES if you would like us to book the first session.

Seasonal skin check offer

Marketing

Send it when: A screening drive the patient did not request.

Hi {{1}}, {{2}} is offering skin checks this month. If it has been a while since your last one, reply BOOK and we will offer the next available slots.

How the category changes what you pay

  • Every template is submitted under one category, and Meta assigns the final one in review. A utility template that reads like a promotion can be reclassified as marketing, which changes both the rate and the opt-in requirement.
  • Since 1 October 2026, service messages are charged per delivered message after the first 1,000 free service messages per business phone number per month. The allowance does not roll over and there are no volume tiers.
  • Inbound messages are free, and a customer-initiated message opens the 24-hour customer service window. Anything you start outside that window needs an approved template.

Dermatology clinics on WhatsApp: common questions

Templates for other industries

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